F1 News: Lewis Hamilton Unveils Latest Venture Ahead Of Mexican Grand Prix

F1 champion Lewis Hamilton, in collaboration with Iván Saldaña, introduces Almave, a unique non-alcoholic blue agave spirit.

Seven-time Formula 1 champion Lewis Hamilton has unveiled his latest business venture, Almave, a unique nonalcoholic spirit fashioned akin to tequila. Created from blue agave in Jalisco, Mexico, the beverage aims to satiate cravings for tequila's authentic taste without the alcohol.

Key Takeaways:

• Lewis Hamilton collaborates with Iván Saldaña and Casa Lumbre to introduce Almave, a nonalcoholic tequila-inspired spirit made from blue agave.
• Almave retains the legacy and traditions of tequila-making but offers a fresh and unique nonalcoholic experience.
• Available in two variants, Almave Ámbar and Almave Blanco, the spirit is priced at $38.99 and $36.99 per 700-ml bottle and is set to hit select international markets and the U.S. in 2024.

Listen To The Latest Driven Mad Podcast Episode

Lewis Hamilton is delving into a new venture - Almave. In an exclusive statement to WWD, Hamilton expressed his fondness for tequila, but often yearned for the taste without the alcoholic aspect. 

“I’ve always loved tequila for its taste, but there are times when I don’t want the alcohol part of the deal and I know that there is a growing group of people who want the same,” he explained.

He found the perfect collaborators in Iván Saldaña and Casa Lumbre. Saldaña, a master distiller at the Mexico-based spirits producer Casa Lumbre, is Hamilton's business partner for Almave. Together, they crafted a spirit that champions the authenticity and flavors of tequila. Hamilton adds:

“With Almave, we’re all about offering a high-quality option that doesn’t compromise on the craft and flavors of tequila and provides a truly authentic nonalcoholic blue agave experience."

Almave's distinction lies in its use of blue agave, making it the only nonalcoholic spirit of its kind, according to the brand. The crafting process mirrors tequila-making, omitting only the fermentation stage when the drink becomes alcoholic.

F1 News: Lewis Hamilton's Latest Business Venture Uncovered By Fans

The brand launches two nonalcoholic options, Almave Ámbar and Almave Blanco. With a calorie count of 20 per 20-oz. serving, they cater to both sippers and mixers.