F1 News: Red Bull Chief Opens Up On AlphaTauri 2024 Identity Reveal

AlphaTauri, currently listed on the FIA's 2024 entry list as 'Scuderia AlphaTauri RB', is the subject of much speculation regarding its impending name change. Instead of revealing the new identity on the entry list, the team has decided to keep the new name under wraps for a little longer. Red Bull Christian Horner has spoken about the upcoming announcement, remaining coy about when fans can expect it.

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The FIA’s entry list presents 'Scuderia AlphaTauri RB' as a placeholder, stirring intrigue in the F1 community. The details, shrouded in secrecy, were lightly touched upon by Christian Horner, who suggested an imminent announcement from AlphaTauri itself.
The practice of renaming teams in F1, a narrative shaped by sponsorship dynamics, is exemplified by the transitional phase of the Stake F1 team Kick Sauber, formerly known as Alfa Romeo. The Sauber team is set to confirm the new name on January 1.

The F1 teams' entry list by the FIA has sparked conversations, particularly around AlphaTauri's future identity. Currently christened 'Scuderia AlphaTauri RB', this designation is not etched in stone. Red Bull team principal Christian Horner gave a cryptic response to GPBlog regarding this, stating:

"Well, look, it will be for AlphaTauri to announce whatever name change they choose to have. There's a lot of speculation about naming and so on.

"And of course, you've got company names, you've got entrant names, which take deference to partners as well.

"So I'm sure when the timing is right, they'll announce what their rebrand is going to be for next year."

AlphaTauri CEO Peter Bayer discussed the name change during an interview with Autosport in November. He explained:

“The identity will be generic. The identity is what Toro Rosso would have been, and it’s moving closer to the Red Bull family again. But then it will appear with the naming rights partners.

“We will change the company name, we will change identity, logo, everything, a complete relaunch, complete rebrand.

“The name of the team, the identity, has been decided by the shareholders. And I need to carry it with me without being able to share, which is very difficult!”

Bayer continued:

“We're on a good trajectory. And because we have such good traction in the US at the moment, we found these two companies who like each other.

“We had a very, very good meeting with these two big new partners. And they understood each other really well. They sort of mingled immediately.

“We talked about when do we announce it? What do we do? And we said look, this is what usually happens, and we have the FIA entry form and we have the livery presentation. And then they had ideas.

“They started brainstorming so much that I got scared, actually! They have a couple of very big ideas. They're thinking big, bigger than we would probably have dared to think.”

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