Haas Confirm Surprising New Partnership Ahead Of 2023 Season

MoneyGram Haas have signed a new partnership deal.

The MoneyGram Haas F1 team have confirmed a new partnership ahead of the 2023 season with restaurant chain Chipotle.

Taking to social media, the team confirmed:

"We're pleased to announce our new partnership with @ChipotleTweets ahead of the 2023 season!" 

We're pleased to announce our new partnership with @ChipotleTweets ahead of the 2023 season! 🌶️#HaasF1

— MoneyGram Haas F1 Team (@HaasF1Team) February 16, 2023

According to the teams press release, the Chipotle logo will feature on the race suits of Kevin Magnussen and Nico Hulkenberg, as well as on the nose and side of the recently unveiled VF-23, and the team apparel.

Team principal Guenther Steiner has said in a statement about the new partnership with Chipotle:

“We’re delighted to be working with Chipotle, bolstering our American partnership portfolio.

“Their team has been fantastic to work with and we share a very similar ethos in how we operate - with transparency, integrity, and passion. Having another major American brand join us means our home races are going to get that much busier, but it’s a brilliant opportunity to reach new audiences across the States, a key objective for all within Formula 1 today.

"Our partnership will also extend beyond the racetrack, with both organizations caring deeply about local communities and charity projects – there really are no limits to what we can achieve together.” 

Chipotle's chief marketing officer, Chris Brandt, has also released a statement about joining forces with the American team, which reads:

“F1’s meteoric rise in the United States has changed the way sports leagues create emotional connections with fans.

“We are extremely proud of our Real Food for Real Athletes platform and our partnership with the Haas team will help expand Chipotle fandom to new consumers both in the U.S. and internationally.”