Fans Split Over Paige Bueckers’ New Nike Bucket Logo
There's no question that Dallas Wings star guard Paige Bueckers is already one of the WNBA's most popular players, despite the fact that she has only played in one professional season.
The 2025 WNBA Rookie of the Year Award winner wasted no time in proving that her elite offensive skillset would translate from the UConn Huskies (where she won a national championship earlier this year, which now feels like ages ago) to the professional game. And while the Wings did not have a successful 2025 campaign, Bueckers certainly does not deserve any blame.
Bueckers has been signed with Nike since September of 2023, and she became the first NIL athlete to design and launch a player edition (PE) shoe last December, when she was playing in her final collegiate season.
It was clear that this was just the start of Bueckers' partnership with Nike. And one would assume that a signature shoe and product line will be coming for the Wings star at some point soon.
Paige Bueckers' Nike Bucket Logo Draws Mixed Reactions
On December 26, news broke that Nike has filed a new trademark for Paige Bueckers' signature logo with the logo, which looks like a bucket (as a reference to Bueckers' "Paige Buckets" nickname.
Several X accounts have now posted a photo of the logo, and many fans aren't liking how it looks.
"If that in fact is a dedicated logo for her… it is the the worst logo in basketball history," @LVpolitic wrote.
"I hope this is not the final logo @nikebasketball," added @TerrillCharming.
@RecruitBoss added, "That’s a pretty terrible logo".
"It’s kinda weak and a little hard to read," said @pR_from_da_dR.
It’s kinda weak and a little hard to read
— F.R.E.E. (@pR_from_da_dR) December 27, 2025
"S*** look like a measuring cup 😂😂😂 she got the Pyrex cup on her shoe that’s wild," wrote @QuasiNoMoto.
Others actually like the logo. @kanya wrote, "it's tough idk why ppl hating".
"whoever designs player signature logos at nike deserves the world," @AlmightyyDun added in a comment to the @nicekicks X post about Nike's trademark application.
Could Paige Bueckers be Nike’s next signature athlete? 🤔
— Nice Kicks (@nicekicks) December 27, 2025
Nike has filed an trademark application for the PB bucket wordmark to be used on footwear and apparel ✅ (via @SneakerLegal) pic.twitter.com/CYCgCXljPh
"🔥🔥," added @TrulyYours_Q.
"This is awesome. But also. It looks like a coffee cup," said @srajotte.
"DOPE!!! The PB inside the silhouette of a bucket…," said @GregNyse.
Ultimately, what matters most is how Bueckers feels about the logo. And if it's good enough for her then it should be good enough for her fans.
Then again, since the goal is for fans to buy Nike products that include this logo, it's important that it be well-received.
Recommended Reading:
Grant Young covers Women’s Basketball, the New York Yankees, and the New York Mets for Sports Illustrated’s ‘On SI’ sites. He holds an MFA degree in creative writing from the University of San Francisco (USF), where he also graduated with a Bachelor’s Degree in Marketing and played on USF’s Division I baseball team for five years. However, he now prefers Angel Reese to Angels in the Outfield.
Follow GrvntYoung