Indiana Fever Share Staggering Growth Numbers In Caitlin Clark's Rookie Season

Business has picked up for the Indiana Fever. We all knew Caitlin Clark would have an effect on overall numbers, which has already been seen in a variety of ways. However, it is still staggering to see just how much growth she has caused across the board.

WNBA ratings, attendance, and merchandise sales are all through the roof; but it is the Fever who of course have probably benefitted most of all. The team posted proof of growth on social media and the data is both unbelievable and somehow common sense simultaneously.

.@IndianaFever PR has shared a number of stats on the first half of the season. Among them:

-265% increase in attendance
-1000% team store net sales growth
-Added more than 1.3M social media followers since mid-April
-225% increase in corporate partners, and most in WNBA pic.twitter.com/aBYQTJoZc9
— Ben Pickman (@benpickman) August 14, 2024

Attendance is up 265%, which is probably not surprising. Indiana ranks number one overall in attendance both home and away. But there is so much more to it than that.

The Fever have increased jersey sales by 1,193% and the team's social media following has gone up by over 1.3 million. The latter figure helping lead to 800 million social video views, which is also tops in the league. Not only that, according to the Fever, the team is ranked first amongst teams in the WNBA, NBA, NFL, NHL, or MLB in video consumption since April.

our midseason report shows that fans are engaging with us in record numbers.

and we're just getting started 📈

read more: https://t.co/R2JupgZY47 pic.twitter.com/L42Eid21Me
— Indiana Fever (@IndianaFever) August 14, 2024

Then there are the the TV numbers. The Fever set records for the most viewed games on ABC, ION, ESPN, and NBA TV. That also includes the most viewed W game overall in 23 years. So, it's safe to say CC and company are a hot commodity right now.

The good news is the numbers are not just consumption metrics. Clark is also setting on court marks in the process, currently pacing to break essentially every single-season league assist record. Which indicates the Fever and WNBA boom will not slow anytime soon.