Aces' A'ja Wilson Joins Wild New Nike Campaign

Wilson headlines a multi-year Nike campaign following the release of her signature shoe with the brand.

May 23, 2025; Las Vegas, Nevada, USA; Las Vegas Aces center A'ja Wilson (22) grabs a rebound against the Washington Mystics in the first quarter of their game at Michelob Ultra Arena. Mandatory Credit: Candice Ward-Imagn Images | Candice Ward-Imagn Images

Las Vegas Aces' center and Nike signature athlete A’ja Wilson was named as one of the inaugural global athletes in the brand's multi-year collaboration with LEGO, per a release on Thursday.

The news comes after Wilson's Nike A'One signature shoe release on May 6, less than a month prior.

Read more: Aces' A'ja Wilson Reacts to Sparks' Kelsey Plum Returning to Las Vegas

The partnership is a merge between "the imaginative world of LEGO bricks with Nike’s storied sport legacy to inspire kids everywhere to play both on and off the court," according to the release.

A'ja Wilson's Nike A'One Leo Lights is here https://t.co/J5N8pO4pFj pic.twitter.com/HZLzK0D0AI

— Sole Retriever (@SoleRetriever) May 29, 2025

The two-time WNBA Champion and three-time MVP will support Nike's campaign with the toy manufacturer by engaging kids through a "reimagined world of play across digital channels."

Game. Set. Play.

Welcome to the Nike x LEGO® world.

Stay tuned for more: https://t.co/CG82LU2AYu pic.twitter.com/bUDE5NWqi4

— Nike (@Nike) May 29, 2025

“I have loved playing with LEGO bricks since I was a kid and know that my creativity and play helped me not only in sports but also at school and in life,” Wilson said.

Read more: Aces' A'ja Wilson Reacts to Sparks' Kelsey Plum Returning to Las Vegas

“I’m thrilled to be part of this partnership with Nike and the LEGO Group and know we can help to make a positive impact with kids and adults alike," she added.

The first Nike x LEGO product goes on sale on July 1. The LEGO Nike Dunk set, a 1,180-piece set for ages 10 and up, features a Nike Dunk rotatable brick basketball toy that sports the “Dunk” slogan.

FIRST LOOK: LEGO x Nike Dunk set 🧱👷‍♂️✔️

• July 1st
• 1,180 pieces
• Ages 10 and over pic.twitter.com/ZZimuDF5GZ

— JustFreshKicks (@JustFreshKicks) May 29, 2025

Furthermore, a myriad of experiemental activations will take place both within the U.S. and abroad later this summer, with the Nike and LEGO Play Arena open to the public at LEGOLAND in California from June 7 to 11 — the final day of which marks the International Day of Play.

Read more: Aces Search For Scoring Help Following Kelsey Plum's Departure

Nike and the LEGO Group will also host a planned football activation in London from July 19 to 27.

“Play has the incredible ability to inspire and spark creativity in every child, and at the LEGO Group, we truly believe in that power,” Federico Begher, LEGO's Senior Vice President Global Head of Product Group, said.

“We’re excited to kick off the first chapter of our partnership with Nike, blending the joy of basketball with the magic of imagination," he continued.

For more news and notes on the Las Vegas Aces, visit Las Vegas Aces on SI.