Indiana Fever On SI

Caitlin Clark Outsells LeBron James and Michael Jordan in NBA Jersey Rankings

Indiana Fever star Caitlin Clark trailed only one NBA player in jersey sales according to a list from Fanatics.
Rosalina Lee|
Jun 30, 2024; Phoenix, Arizona, USA; Detailed view of the jersey of Indiana Fever guard Caitlin Clark (22) against the Phoenix Mercury during a WNBA game at Footprint Center. Mandatory Credit: Mark J. Rebilas-Imagn Images
Jun 30, 2024; Phoenix, Arizona, USA; Detailed view of the jersey of Indiana Fever guard Caitlin Clark (22) against the Phoenix Mercury during a WNBA game at Footprint Center. Mandatory Credit: Mark J. Rebilas-Imagn Images | Mark J. Rebilas-Imagn Images

Despite not having played a single minute in the NBA (or, you know, being in the NBA at all), Indiana Fever star Caitlin Clark ranked second in NBA jersey sales from September to November 2024, according to top sports retailer Fanatics.

Ahead of LeBron James. Ahead of Luka Doncic. Even ahead of Michael Jordan, who’s legendary run at the top of jersey sales deserves it’s own salute. The only person above her? Stephen Curry, putting Clark in elite company.

Clark’s reign over the merchandise game isn’t anything new. Her Fever jersey sold out within an hour of being drafted, before she even stepped foot on a professional court. Since then, she’s held the top spot in WNBA jersey sales.

Though it stirred some debate during the 2024 season, the consensus now seems to have dubbed the Fever star as the face of the WNBA, but many are currently arguing she’s not just the face of the league, but of professional basketball as a whole.

A casual cameo of Clark attending the Pacers vs Bucks playoff game Saturday outperformed the majority of NBA playoff highlight clips, backing former NBA player, Rashad McCants' claim, “The face of the NBA is Caitlin Clark! Yeah I said it!”

Clark’s influence no longer seems confined to womens basketball. She has become a household name to the casual NBA fan and achieved a crossover appeal many once doubted when it came to the WNBA, with boys and girls alike proudly repping her number 22 jersey.

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Rosalina Lee
ROSALINA LEE

Rosalina Lee is one of the premiere content creators in the women’s basketball space. She has written for such companies as Red Bull Sports and has teamed up with notable brands such as Madison Square Garden, going behind the scenes with the New York Knicks and Rangers. She is currently offering analysis and fresh takes into the world of women’s basketball on her YouTube channel, and now with Indiana Fever On SI and Women's Fastbreak On SI, keeping fans in the loop with all the latest action!

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