HBCU Legends

Emmitt Smith and IHOP Partner for Father's Day, First-Ever Loyalty Program

NFL Legend Emmitt Smith becomes a celebrity partner with IHOP for its first-ever loyalty program and promoting Father's Day.
Kyle T. Mosley|
Emmitt Smith and IHOP Partner for Father's Day, First-Ever Loyalty Program
Emmitt Smith and IHOP Partner for Father's Day, First-Ever Loyalty Program

Houston, TX — NFL legend Emmitt Smith is a celebrity partner with IHOP for its first-ever loyalty program, International Bank of PancakesSM. Smith joined IHOP approximately five months ago to launch the rewards program to help those loyal customers build points towards discounts or possibly free servings at the restaurant.

Besides Smith being a Pro Football Hall of Famer, entrepreneur, and spokesperson, the role he relishes is being a father of his three children, Rheagen, Skylar, and Emmitt Smith IV. "With Father's Day coming up this weekend, IHOP and myself decided to double up for the fathers," Smith said. "Because the fathers will go to IHOP, bring the families, everybody will have a great time, and eat. And the fathers will pull out their wallets, flop them on the table, and pay the bill. So he should get double the points. So at a later time, if he would like quiet time with coffee and pancakes, those PanCoins will come in handy."

IHOP shared that the PanCoin is a crypto pancake that lives in the IHOP mobile app and on IHOP.com. The brand developed it in its research to find what rewards would genuinely bring happiness to IHOP guests. 

"IHOP is building a sustainable program. I'm excited in terms of the success of the program and, more importantly, what it's doing for families. Families connect over a meal and no better way than to connect over breakfast. IHOP would like to become the breakfast of champions to families with this great program."

IHOP customers and guests can sign up for an account and receive free pancakes on their birthday, exclusive offers, rewards that stack up, secret menu offerings, and the ability to Pay 'N Go using their own devices from the mobile app.

Smith concluded, "so we're trying to take care of fathers this weekend because this is a special weekend for all fathers around the country."

IHOP enlisted the help of Smith, award-winning actress and comedian Niecy Nash, gymnast influencer and poet Katelyn Ohashi, and a roster of social media influencers and creators to promote the International Bank of Pancakes­SM loyalty program. 

IHOP is opening the vault for guests to enroll in the program and start earning PanCoins at www.ihop.com/rewards. 

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Kyle T. Mosley
KYLE T. MOSLEY

I am Kyle T. Mosley, the Founder, Managing Editor, and Chief Reporter for the HBCU Legends. Former founder and publisher of the Saints News Network, and Pelicans Scoop on SI since October 2019.  Morehouse Alum, McDonogh #35 Roneagles (NOLA), Drum Major of the Tenacious Four.  My Father, Mother, Grandmother, Aunts and Uncles were HBCU graduates! Host of "Blow the Whistle" HBCU Legends, "The Quad" with Coach Steward, and "Bayou Blitz" Podcasts. Radio/Media Appearances:  WWL AM/FM Radio in New Orleans (Mike Detillier/Bobby Hebert),  KCOH AM 1230 in Houston (Ralph Cooper), WBOK AM in New Orleans (Reggie Flood/Ro Brown), and 103.7FM "The Game" (Jordy Hultberg/Clint Domingue), College Kickoff Unlimited (Emory Hunt), Jeff Lightsly Show, and Offscript TV on YouTube. Television Appearance: Fox26 in Houston on The Isiah Carey Factor, College Kickoff Unlimited (Emory Hunt). My Notable Interviews:  Byron Allen (Media Mogul), Deion Sanders (Collegiate Head Coach), Drew Brees (Former NFL QB), Mark Ingram (NFL RB), Terron Armstead (NFL OL), Jameis Winston (NFL QB), Cam Newton (NFL QB), Cam Jordan (NFL), Demario Davis (NFL), Allan Houston (NBA All-Star), Deuce McAllister (Former NFL RB), Chennis Berry (Collegiate Head Coach), Johnny Jones (Collegiate Head Coach), Tomekia Reed (Women's Basketball Coach), Tremaine Jackson (Collegiate Head Coach), Taylor Rooks (NBA Reporter), Swin Cash (Former VP of Basketball - New Orleans Pelicans), Demario and Tamala Davis (NFL Player), Jerry Rice (Hall of Famer), Doug Williams (HBCU & NFL Legend), Emmitt Smith (Hall of Famer), James "Shack" Harris (HBCU & NFL Legend), Cris Carter (Hall of Famer), Solomon Wilcots (SiriusXM NFL Host), Steve Wyche (NFL Network), Jim Trotter (NFL Network), Travis Williams (Founder of HBCU All-Stars, LLC), Malcolm Jenkins (NFL Player), Willie Roaf (NFL Hall of Fame), Jim Everett (Former NFL Player), Quinn Early (Former NFL Player), Dr. Reef (NFL Players' Trainer Specialist), Nataria Holloway (VP of the NFL). I am building a new team of journalists, podcasters, videographers, and interns.  For media requests, interviews, or interest in joining HBCU Legends, please contact me at kmosley@hbcusi.com. Follow me:

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