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HBCU GO, SIAC Announce 10-Year Partnership For Black College Sports Broadcasting

HBCU GO and the SIAC announce their media rights partnership.

HBCU GO and the Southern Intercollegiate Athletic Conference (SIAC) have entered into a ten-year media rights partnership that grants HBCU GO cable, linear, streaming, broadcast, VOD, and pay-per-view rights coverage of all SIAC team sports through 2032 worldwide. 

Those sports include regular season contests for football, men's basketball, women's basketball, and Olympic sports.

"We are thrilled to announce our partnership with HBCU GO," SIAC Commissioner, Anthony Holloman said. "Through this innovative streaming platform, we invite fans worldwide to join us in celebrating the indomitable spirit of SIAC sports and culture. This new era of digital engagement opens doors to boundless opportunities and ensures that every thrilling moment will be etched in the memories of our dedicated supporters. We sincerely thank HBCU GO for their invaluable collaboration, and we can't wait to share the excitement and passion of SIAC sporting events with fans everywhere."


HBCU GO has also secured distribution for the SIAC sporting events on the CBS-owned-and-operated stations in key television markets such as New York, Los Angeles, Philadelphia, Dallas, Atlanta, Boston, San Francisco, Seattle, Detroit, Sacramento, Miami, Tampa, and Pittsburgh.

"This is a historic moment," Byron Allen noted, Founder/Chairman/CEO of HBCU GO's parent company, Allen Media Group. "The HBCU GO team is excited to partner with SIAC to distribute their conference games to a broader audience. We are committed to bringing the best of HBCU culture and sports to our global platforms."