HBCU Legacy Bowl Partners With Allstate As Its New Title Sponsor
The Black College Football Hall of Fame has announced a new multi-year partnership with Allstate as the exclusive title sponsor for the HBCU Legacy Bowl. From now on, the event will be referred to as the Allstate HBCU Legacy Bowl.
"We are incredibly excited and honored to partner with Allstate in this transformative sponsorship," Doug Williams said, Super Bowl XXII MVP and co-founder of the Black College Football Hall of Fame. "Allstate's meaningful commitment will significantly advance our shared values of expanding HBCU opportunity and promoting HBCU excellence."
The Allstate HBCU Legacy Bowl is an all-star game played after the regular season that features the most talented NFL draft-eligible football players from HBCUs. Last season, 100 football players from HBCU programs participated in the second-annual contest. The game is an annual event in New Orleans, Louisiana, during Black History Month and broadcasts live on NFL Network.
Allstate HBCU Legacy Bowl presented by the Black College Hall of Fame
Later in the week, athletes will be featured in the NFL HBCU Combine, where professional scouts and executives meet and work out the athletes. The Allstate HBCU Legacy Bowl Career Fair on Thursday and Friday marks the end of the week-long celebration of Black culture and history.
"For more than a century, HBCUs have produced incredible athletes, and we appreciate the opportunity to help showcase, support, and create meaningful opportunities for the top players through our exclusive title sponsorship," Dan Keats noted, director of consumer marketing and sponsorship at Allstate.
The Allstate HBCU Legacy Bowl Career Fair provides job opportunities for HBCU juniors, seniors, and recent graduates, becoming one of the largest HBCU career fairs in the nation. Students connect with the nation's top employers, hear keynote speeches, and interact with expert panels. Close to 1,500 students from 49 different HBCUs attended this past year, networking with over 100 of the nation's top employers.
"The Allstate HBCU Legacy Bowl is all about opportunity. We thank Allstate for their commitment to the HBCU community," Black College Football Hall of Fame Co-Founder and 2012 inductee James "Shack" Harris mentioned. Together, we continue our march to lift others and make a meaningful difference."
On April 8, 2021, the HBCU Legacy Bowl announced that the Allstate Sugar Bowl became a founding partner of the event.