Urban Edge Network: The Digital Media Disruptors, Setting New Streaming Standards
HOUSTON - Urban Edge Network (UEN) is disrupting mainstream media with its innovative digital technology that's leading the black-owned media movement. CEO Todd Brown, CRO Hardy Pelt, and the rest of the UEN team are breaking the standard metrics by outperforming advertisers' expectations.
"At the beginning of our journey into the black-owned media movement, certain agencies didn't perceive us as a serious force," Hardy Pelt, UEN Chief Revenue Officer, told HBCU Legends. "However, the brands you now witness on our network are a testament to the companies that genuinely appreciate the significance of the black dollar and recognize the crucial contribution of black consumers to the development and longevity of their enterprises."
UEN's digital broadcasting quality and experience received outstanding testimonials from an NBA G League team and an HBCU bowl game.
Urban Edge Network, Texas Legends, Paul Quinn College
THE TEXAS LEGENDS
The Texas Legends and UEN partnered to stream the NBA G League team's games and content. Since then, the early feedback has been extremely positive, according to the franchise's president, Malcolm Farmer.
"Our fan response to UEN broadcasting our games has been incredible," Farmer noted. "The positive email after positive email telling us how awesome it is to have Legends games easily available no matter what device or technology you may have in your home or your hand. Download. Click. Watch. Doesn't get any simpler."
Advertisers are pleased with UEN's technology and how the fans are converting to consumers. "It's great to hear that advertisers' response to this opportunity has been similar to our fans', and it is overwhelmingly positive. The reach, exposure, and ease of access that UEN provides are second to none. The fun and interesting thing about this partnership is that we have only just begun. Conversations with Hardy and the UEN team have uncovered lots of other opportunities that we look forward to growing in the coming years."
THE INAUGURAL HBCU FLORIDA BEACH BOWL
Jules Carfora is the senior director of publisher development for Undertone, a leader in delivery advertising campaigns across various platforms. They have praised Urban Edge Network for selling out the advertising spots during the Inaugural HBCU Florida Beach Bowl on Dec. 13.
"It's a truly momentous occasion to witness Urban Edge sell out all ad inventory opportunities for the first HBCU Florida Bowl game," Carfora joyfully confirmed. "Johnson C Smith and Fort Valley State, representing the CIAA and SIAC conferences, respectively, have showcased an exhilarating display of talent and perseverance. This is not just a testament to the incredible zest and dedication of these institutions but also a celebration of the intense support and enthusiasm from the fans."
The journey of Urban Edge to represent the advertising opportunities for these HBCU colleges is not just about sports; it's a vibrant narrative of unity, spirit, and inspiration that resonates with us all."