Facility Improvements to be Highlighted by New Scoreboard and Property Signage
BROOKLYN, Mich.(Oct. 9, 2007) â€” With Michigan International Speedway celebrating its 40th anniversary in 2008, the Irish Hills track has begun construction on several capital improvement projects that will strengthen the speedwayâ€™s on-going commitment to its race fans.
Michigan International Speedway will spend about $10 million in the coming months to continue enhancing the speedway based on feedback from the fans. The latest round of improvements will be completed by the start of the trackâ€™s 40th season of racing in June.
â€œIt is an exciting time at MIS,â€ track president Roger Curtis said. â€œWe have incredible momentum from the success of our improved traffic patterns following our June events, and are looking forward to further implementing some of the fan feedback that our guests continue to give us. All of these ongoing projects to elevate and enhance the fan experience are a result of the fans taking ownership of Michigan International Speedway and telling us what they want.â€
- A new, state-of-the-art 142-foot, three-sided LED leaderboard. The scoreboard, higher than the 130-foot Scoring Tower,will replace three scoreboards at MIS, two in the turns and one in the center and be visible from all grandstand seats, as well as several of the infield camping sites. The old center scoreboard only showed the top-five positions, a far cry from the new leaderboard display which can track all 43 drivers in a NASCAR Sprint Cup Series race. The scoreboard can also be programmed to show video and graphics displays, setting the industry standard for motorsports venues.
- The first phase of a signage project throughout MIS property will also begin. The branded signage will help pedestrians, motorists and campers find their way in, out and around the 1,400-acre racetrack property.
- Some 300 new campsites sites with electric hookups will be added to the Graves Campground, bringing the total number of campsites at MIS to nearly 9,000.
- A permanent restroom/shower building will be built in the Graves Campground.
- Michigan International Speedway is moving forward with additional improved seating. Two additional grandstands in Turn One have been torn down and will soon be replaced with a grandstand that has wider seats, seatbacks and more leg room. The project began last year when one of the old â€œsilverâ€ grandstands was torn down and replaced with seats that are four inches wider than seats in the old grandstands. The project does not add seats, but merely replaces old seats.Â
- Lastly, as part of the grandstand replacement project, MIS will be acquiring more than 32,000 grandstand seats from the former Pikes Peak International Raceway for future â€œsilverâ€ grandstand replacement.
â€œThese are just a few of the ongoing projects we are continuing in an effort to enhance and elevate the fan experience at MIS for many seasons to come,â€ Curtis said. â€œI would also like to thank the State of Michigan for their support in making these investments possible. These new improvements will help us continue are commitment to the race fan, which in turn will help drive tourism to the state during the popular summer months.â€