Social media reacts to Big Ten media rights deal announcement and warning shot

The announcement that we all knew was coming eventually in regards to the lucrative media rights deal that the Big Ten was destined to land happened over the past couple days.

The conference agreed to what sources told Sports Illustrated is a seven-year agreement which includes multiple broadcast partners, and is worth more than $7 billion. The deal will begin in 2023, and is expected to produce more than $1 billion annually.

One source of the conference also expressed that they plan on continuing to add more schools, which will certainly have conferences like the Pac-12, schools, and fans chattering as to who could be next. Despite knowing that this day was coming, social media has still erupted at the announcement of the news which has made for some entreating tweets and questions.

Let's take a look at some of best reactions following the announcement of the Big Ten's deal.

THE BIG TEN CASHING IN TODAY pic.twitter.com/TpSPA8XuBl
— McNeil (@Reflog_18) August 18, 2022

So weird hearing that music and seeing Big Ten teams. https://t.co/10hdKXdce7
— Albert Breer (@AlbertBreer) August 18, 2022

Big Ten will announce its historic media rights agreement, the largest in college athletics, later this morning, network sources told @ActionNetworkHQ
— Brett McMurphy (@Brett_McMurphy) August 18, 2022

Just a stunning announcement in college sports. The Big Ten is just ONE CONFERENCE, and getting almost $8B in television rights.
Big Ten schools now receive media revenue similar to many professional sports leagues without those leagues' primary expense: player salaries.
Amazing
— Andrew Brandt (@AndrewBrandt) August 18, 2022

College sports leaders argued to the Supreme Court that fans would immediately tune out if players were able to sign NIL deals and alter the "unique nature" of amateur athletics. Today the Big Ten announced a $1 Billion a year, multi-network television deal. #SkyNotFalling
— Dan Wetzel (@DanWetzel) August 18, 2022

The Big Ten: "We're not done expanding"

Notre Dame:https://t.co/6WoouYpPv8
— Front Office Sports (@FOS) August 18, 2022

The Big Ten media rights escalator clause has to be music to the ears for Cal, Stanford, Oregon and Washington. Expansion into the Bay Area and NW markets feel like the right move from a TV perspective.

The Pac-10 2.0 is DOA if the Big Ten leaves the door open for those four. https://t.co/57B7mZ82s5
— Avinash Kunnath (@avinashkunnath) August 18, 2022