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Name, Image and Likeness is Here for College Athletes

Effective July 1st, student-athletes can profit off of their NIL.
Mike McAllister|
Name, Image and Likeness is Here for College Athletes
Name, Image and Likeness is Here for College Athletes

The NCAA approved the interim Name, Image and Likeness (NIL) policy on June 30th, to take effect July 1st. Subject to laws in their respective states, student-athletes for college programs across the country are now able profit off of their NIL in what will change the landscape of collegiate athletics forever. 

Student-athletes can be paid for endorsing products including on social media, charging for autographs, holding skills camps and other methods. This, of course, as long as it follows state NIL laws. If a state does not have NIL laws in place, it is up to the individual institution to provide parameters. 

The NCAA's interim policy will be in affect until federal legislation is passed or new NCAA rules are implemented. 

"This is an important day for college athletes since they all are now able to take advantage of name, image and likeness opportunities,” NCAA president Mark Emmert said in a press release. “With the variety of state laws adopted across the country, we will continue to work with Congress to develop a solution that will provide clarity on a national level. The current environment—both legal and legislative—prevents us from providing a more permanent solution and the level of detail student-athletes deserve.”

When will we see student-athletes start profiting under the new NIL rules? Some may see it happen rather quickly, while it may take time for others. 

“I don’t think that all the student-athletes are going to make a bunch of money on July 1,” Jim Cavale, founder/CEO of INFLCR (a content platform company for athletes that has partnered with SU), said via Syracuse.com. “I think that just like everything else, there’s only one star player on the team, only certain people get playing time. This is a situation where you get what you put in. Student-athletes are going to have to take a lot of initiative and be entrepreneurial to make money with their NIL.”

The NCAA's NIL policy prohibits direct payment for performance and paying recruits to attend specific institutions. 

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Mike McAllister
MIKE MCALLISTER

Title: Publisher All Syracuse Education: Roberts Wesleyan College Location: Syracuse, New York Expertise: Syracuse basketball, football and recruiting.  EXPERIENCE Mike McAllister has been covering Syracuse basketball, football and recruiting for more than a decade. Mike's career started with his own free blog as a way to vent following sporting events. Shortly thereafter, a network of basketball sites called Coast 2 Coast Hoops asked him to run their Syracuse site. That site was called Nation of Orange, and Mike quickly established it as a go-to for Syracuse fans.  After running Nation of Orange for several months, a position with the Syracuse site on the Scout network became available. After one year as the recruiting expert with Cuse Nation, he was named the publisher. Mike oversaw the transition from Scout to 247Sports, and ran the site on that network for years.  Presented with the opportunity to join one of the biggest names in the sports journalism industry, Sports Illustrated, Mike jumped at the chance. All Syracuse was started from scratch by Mike and the Fan Nation team. It has now become a staple for Orange fans of various sports.  Mike has broken news on recruiting, Syracuse basketball and football team information and has established himself as the top recruiting inside in the market. He has appeared on local radio shows, television broadcasts, national radio shows and much more. Mr. McAllister has a Bachelor of Science Degree in Accounting and Information Management from Roberts Wesleyan College. 

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