Skip to main content

REPORT: SEC, Big Ten, Could Dump Football Programs that Don't Contribute to TV Revenue

By now, we all know college football is a business. Big business.
  • Author:
  • Publish date:

By now, we all know college football is a business. Big business.

And being big business, revenue comes from different sources. But one of the biggest assets to not just programs, but conferences, is the television contracts with the networks.

Nov 25, 2023; Baton Rouge, Louisiana, USA; LSU Tigers quarterback Jayden Daniels (5) calls for the ball against Texas A&M Aggies defensive lineman Isaiah Raikes (34) during the second half at Tiger Stadium.

For example, ESPN just paid for the rights to broadcast SEC games beginning in 2024. That price tag was $300 million per year - up from the $55 million that CBS was paying previously.

That figure is split evenly between the teams in the conference. Now, reports are the bigger-earning teams want to push the lesser-earning teams out. 

Greg Swain offered a proposed solution on his show on Wednesday.

"Since #Vandy is sadly already grandfathered into the #SEC, and obviously only in it for the money at this point, perhaps the SEC can pay them to go (and stay) independent? There are behind the scenes talk with @ESPN, @FoxSports, the #B1G and #SEC reps about how to dump those schools who bring nothing to the TV table."

The retort would be that winning seasons are cyclical, and eventually, the big-earning teams will turn into the lesser-earning teams and vice-versa.

But don't tell that to the Vanderbilts and Northwesterns of the college football world.

In a college football landscape that's now dominated by expanded playoffs, NIL, conference realignment and programs leaving historic rivalries behind just to make more money, this doesn't seem so far-fetched.

Just when we think college football is getting out of hand, we get something like this.