In June, Michael Jordan and the Jordan Brand, donated $100 million to social organizations dedicated to helping change institutionalized and economic racism bestowed upon the black community. The donation will be allotted over ten years to national organizations that are "dedicated to ensuring racial equality, social justice, and greater access to education."
Jordan and his team have officially announced three initial partners who will receive $2.5 million to support their efforts to combat Black voter suppression.
“I’m all in with Jordan Brand, the Jordan family and our partners, who share a commitment to address the historical inequality that continues to plague Black communities in the U.S.,” says Michael Jordan. “There is a long history of oppression against Black Americans that holds us back from full participation in American society. We understand that one of the main ways we can change systemic racism is at the polls. We know it will take time for us to create the change we want to see, but we are working quickly to take action for the Black community’s voice to be heard.”
The partners listed below were selected due to their ability to impact change now.
- Black Voters Matter (Capacity Building Institute) has been successful in supporting policies that expand access to the ballot, including the restoration of voting rights to people who have been incarcerated, and the development of network of grassroots organizations that activate Black voters. Michael Jordan and Jordan Brand will support Black Voters Matter in its efforts to register and turn out voters in the upcoming elections. For more information, visit bvmcapacitybuilding.org.
- Formerly Incarcerated and Convicted Peoples and their Families Movement (FICPFM) FICPFM supports formerly incarcerated individuals who are returning to society, to promote civic engagement, help them meet voter registration eligibility requirements and shift the dominant narrative on who convicted people and their loved ones are. Michael Jordan and Jordan Brand will support FICPFM to help restore the rights of disenfranchised voters. For more information, visit ficpfm.org.
- LDF, which was founded by Thurgood Marshall before he became the first Black U.S. Supreme Court Justice, is the nation’s premier civil rights law organization. It employs litigation, advocacy and public education to advance its mission to achieve racial justice, equality and an inclusive society. Over the past 80 years, LDF has fought for structural changes to expand democracy and eliminate disparities. Through its many transformative cases, such as Brown v. Board of Education, the landmark U.S. Supreme Court decision that overturned the “separate but equal” doctrine that underpinned legal segregation, LDF has changed the very fabric of American democracy. Today, LDF fights to expand and protect civil rights so that our nation’s promise of racial equity and justice can become a reality for all Americans. For more information, visit naacpldf.org.
Jordan's donation comes in the wake of the murder of George Floyd of Minneapolis, Minnesota. On May 25th, Floyd died at the hands of Minneapolis police officer Derek Chauvin. Chauvin was filmed with his knee on Floyd's neck for nearly 9 minutes. Floyd can be heard crying for help and stating that he couldn't breathe. Soon his body becomes visibly limp and unresponsive. He was killed over an alleged forged check.
Due to the success of "The Last Dance" Jordan also donated $3-$4 million paycheck to charity. Forbes documents that he is currently worth $2.1 billion and earned $300 million within the last year. Jordan is still receiving a Nike check with his self-titled brand worth $3.1 billion.
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