F1 Academy Confirms Another Official Partner Ahead Of 2024 Season
The F1 Academy has recently welcomed the renowned lifestyle brand Tommy Hilfiger as its newest official partner, marking a significant collaboration for the upcoming 2024 season. This partnership will see Tommy Hilfiger designing one of the five unique partner liveries for the season.
Key Takeaways:
- Tommy Hilfiger to become an Official Partner of F1 Academy, designing a special livery for the 2024 season.
- Nerea Martí of Campos Racing, returning for her second season, will don Tommy Hilfiger's iconic colours.
- The partnership aims to enhance F1 Academy's visibility and attract a wider, more diverse audience.
F1 Academy Press Image
The F1 Academy's latest partnership with Tommy Hilfiger comes after the announcements of partnerships with Charlotte Tilbury and Puma. Tommy Hilfiger's involvement includes the creation of a distinctive livery, incorporating the brand's signature red, white, and blue colour scheme, which will be showcased by Spanish driver Nerea Martí. Martí, who is preparing for her second season with Campos Racing, finished fourth in the 2023 Drivers’ Standings, securing a win along with multiple podium finishes in her debut season.
This collaboration marks a significant milestone for the F1 Academy, which aims to increase female participation and representation in motorsport. The agreement further extends to Tommy Hilfiger designing the official uniforms for all F1 Academy staff, ensuring that the brand's aesthetic is woven into the fabric of the Academy's operations.
F1 Academy Managing Director Susie Wolff commented:
“Tommy Hilfiger is one of the most recognised global lifestyle brands, so it is a great honour to welcome them to F1 ACADEMY as an Official Partner.
"Tommy Hilfiger is fully invested in our mission to improve female representation in motorsport, and their global brand platform will appeal to those outside of the motorsport world and help us to reach new audiences.
"I would like to personally thank Tommy and his team for sharing our vision and supporting a talented young driver in Nerea Martí.”
Tommy Hilfiger also explained:
“The world of racing is developing at an incredible pace and the F1 ACADEMY is at the forefront of this movement.
"I look forward to working with Managing Director Susie Wolff, leading driver Nerea Martí and the entire F1 ACADEMY team as they break barriers in a traditionally male-dominated sport.”
As the F1 Academy continues to push boundaries and champion inclusivity, partnerships like these are pivotal in driving forward its vision. The collaboration with Tommy Hilfiger not only elevates the brand's presence within motorsport but also reinforces the Academy's commitment to diversity and representation, paving the way for a more inclusive future in racing.