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F1 News: Red Bull To Introduce Celebratory Mobil-1 Designed Livery This Season

Red Bull joins its partner to celebrate a glorious 50 years in motorsports.

In 2024, Mobil 1 celebrates its 50th anniversary, marking half a century of significant contributions to motorsports worldwide. As part of the festivities, Red Bull intends to honor this milestone by featuring a special livery in at least one Formula 1 race during the season.

Key Takeaways:

  • Mobil 1 celebrates its 50th anniversary in 2024, and Red Bull plans to feature a special livery in at least one Formula 1 race during the season to honor this milestone.
  • Mobil 1, a prominent lubricant supplier deeply involved in motorsport, transitioned to Red Bull from McLaren in 2017, reinforcing its ties within the Formula 1 community.
  • Mobil 1 has curated a collection of "40 iconic, specially-designed liveries" for its partner teams, including Red Bull Racing in Formula 1, Stewart-Haas Racing, 23XI Racing in NASCAR, and the Porsche Formula E team. These liveries pay homage to Mobil 1's heritage and commitment to motorsports, showcasing the brand's enduring legacy and influence.
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Mobil 1, a renowned lubricant supplier, boasts a rich history of involvement in motorsport, spanning various disciplines such as Formula 1, NASCAR, and sportscar racing. Notably, Mobil 1 made a strategic shift from McLaren to Red Bull ahead of the 2017 season, deepening its ties within the Formula 1 community.

In commemoration of its 50th anniversary, Mobil 1 has curated a collection of "40 iconic, specially-designed liveries and paint schemes" for its partner teams. These teams include Red Bull Racing in Formula 1, 23XI Racing in NASCAR, and the Porsche Formula E team, as well as Stewart-Haas Racing.

Each livery pays homage to Mobil 1's rich heritage and longstanding commitment to motorsports, serving as a testament to the brand's enduring legacy and influence in the racing world.

Throughout the 2023 Formula 1 season, Red Bull showcased a series of custom liveries, each meticulously designed by fans, during three races held in the United States. This innovative initiative allowed fans to leave their mark on the sport by creating unique and eye-catching liveries that adorned Red Bull's cars on the track. 

The fan-designed liveries not only added a vibrant and personalized touch to the racing spectacle but also demonstrated Red Bull's dedication to engaging with its passionate fanbase and fostering creativity within the sport.

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As Red Bull continues to push the boundaries of innovation and creativity in Formula 1, the collaboration with Mobil 1 for the special 50th-anniversary livery underscores the team's commitment to celebrating milestones and honoring key partners. 

By showcasing Mobil 1's special livery on the world stage of Formula 1, Red Bull aims to amplify the brand's visibility and pay tribute to its longstanding partnership, while also captivating audiences with visually striking and memorable designs.

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