Max Verstappen And Red Bull Reveal Exciting New Partner Ahead of 2023 Season
Heineken, the alcohol brand, has partnered with Max Verstappen to promote their responsible drinking campaign as well as Red Bull for the 2023 season.
As the two-time F1 world champion, Verstappen has been selected as the official brand ambassador for Heineken 0.0, which is a zero-alcohol beer. The campaign is aimed at promoting responsible consumption and will feature a series of sponsorship activations, including the ongoing ‘When You Drive, Never Drink’ campaign.
In addition to promoting the responsible drinking campaign, Verstappen will also participate in a new gaming campaign, called Player 0.0. This is in line with his love for esports and comes after he confirmed a deal with EA Sports earlier this month. The campaign is expected to further promote the message of responsible drinking while also targeting the gaming community.
Through his partnership with Heineken, Verstappen hopes to promote the message of responsible drinking and encourage fans to make responsible choices. The partnership is also expected to increase the visibility of Heineken 0.0, which has become a popular choice among consumers who want to enjoy a beer without consuming alcohol.
Verstappen is excited about the opportunity to work with Heineken and promote the responsible drinking campaign. He believes that it is important to educate people on responsible consumption and make sure that everyone can enjoy a good time without compromising their safety. The gaming campaign is also an exciting opportunity for Verstappen to engage with his fans and promote a positive message.
The two-time champion explained:
“Being from The Netherlands myself, it is something truly special to partner up with an iconic Dutch Brand like Heineken.
"People who know me, know that I am very determined and as a driver, I do not want to leave any room for error.
"That’s why I am excited to become a part of the ‘When You Drive, Never Drink’ campaign to help raise awareness for responsible consumption.
"And being an avid gamer and passionate sim racer myself, I’m thrilled to be playing a part in the new gaming initiative being developed called Player 0.0.”
On top of Verstappen's multi-year sponsorship deal, Heineken have also become a partner of Red Bull for 2023. They explained in a statement:
“Any great team needs a series of great partners to help support them on their journey, and we’re incredibly excited to add Heineken as one of our global partners with their no-alcohol brand Heineken 0.0 to help take us to the next level.
"Heineken 0.0 has become a huge part of the F1 family across the globe, providing exciting and engaging entertainment opportunities for our global fanbase, both at track and at home.
"We can’t wait to work with them once again and see the exciting opportunities we can bring to our fans this season.”