Jayson Tatum Unveils His Signature Jordan Brand Shoes
The 2023 NBA All-Star Game will tip off in just a few hours, but Jayson Tatum cannot wait to share his big news with the world. On Sunday morning, the Boston Celtics forward posted pictures of him and his family posing with his unreleased signature basketball shoes on his Instagram account.
Tatum signed with Jordan Brand in July 2019, and news of his upcoming signature sneaker line broke last fall. However, images of Tatum's first signature shoe leaked online last month, and the 4x NBA All-Star quickly dismissed the pictures as fake.
Judging by Tatum's Instagram post, the leaked pictures were accurate. The launch colorway will feature a black upper and a white outsole highlighted in red. Lastly, the gold Jumpman logos on the heels and the "JT" logos on the tongue completes the look.
Tatum said on his Instagram post, "Dreams do come true (praying hands emoji) @jumpman23 it's up (star emoji)." Luckily for fans of the standout Celtic, the shoes are releasing soon in multiple colorways. Below are the details for the unreleased kicks.
Jordan Tatum 1
The Jordan Tatum 1 is expected to launch in March 2023 for $120 in adult sizes. Jordan Brand has not yet released official images, tech specs, or details. However, we do know several exciting colorways are scheduled to launch throughout the spring and summer.
According to reports from Sole Retriever, at least three colorways are already in the works. The “Zoo,” "St. Louis,” and “Pink Lemonade" colorways will get general release treatment.
Tatum joins a growing roster of signature athletes for Jordan Brand. Dallas Mavericks guard Luka Doncic, New Orleans Pelicans forward Zion Williamson, and free agent guard Russell Westbrook all have signature sneaker lines with Jumpman.
Not only does Tatum dominate on the court, but he looks good doing it. Since signing with the brand three years ago, Tatum has worn Air Jordan flagship models in player-exclusive (PE) colorways. It's safe to assume Tatum's first signature shoe is going to make a strong debut soon.
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