Kith & Fruity Pebbles Reimagine LeBron James' Nike Sneakers

In celebration of National Cereal Day, the Original Cereal Soft Serve is teaming up with Fruity PEBBLES cereal, Nike, and Los Angeles Lakers forward Lebron James to honor the release of the highly coveted basketball sneaker, the Nike LeBron 4 in the “Fruity Pebbles” colorway.

To celebrate the launch of the third sneaker in the collaboration, Kith Treats has created a capsule collection featuring a limited-edition Kith Treats for Fruity PEBBLES cereal box and a co-branded ceramic cereal bowl.

Alongside the capsule, Kith Treats will offer an exclusive in-store experience at their Manhattan & West Hollywood Flagship locations featuring three location-exclusive, Fruity PEBBLES-infused ice cream specials.

To bring a taste of Fruity PEBBLES to each of Kith Treats’ locations, the menu’s key offering, The King’s Breakfast, will be offered at all of their US flagships. The limited-time specials are crafted to reflect LeBron’s favorite dessert flavors, showcasing his favorite childhood cereal:

LeBron James x Nike x Kith x Pebbles

Pebbles and Kith put a delicious spin on LeBron James' Nike sneakers.

The King’s Breakfast

The King’s Breakfast features Kith Treats vanilla ice cream infused with Fruity PEBBLES, strawberry, banana, and French Toast, topped with cinnamon dust, strawberry jam, banana chips, and crushed Fruity PEBBLES.

The West Coast

The West Coast features Kith Treats' vanilla ice cream infused with Fruity PEBBLES, passion fruit, and coconut flakes, topped with purple sugar pearls and crushed Fruity PEBBLES.

Sweet Shot

The Kith 'Sweet Shot' features Kith Treats vanilla ice cream infused with Fruity Pebbles, white chocolate macadamia nut cookie, and marshmallows, topped with crushed Fruity Pebbles and white chocolate shavings.

Cereal box & Cereal bowl

The Kith Treats for Fruity PEBBLES limited edition cereal box and custom cereal bowl will be available on March 1 at all US Kith Treats locations, Kith.com & the Kith App.

Nike Lebron 4 "Fruity PEBBLES"

Kith Treats’ limited-time menu of ice cream specials will launch on March 1 exclusively at Kith Treats SoHo & West Hollywood, with The King’s Breakfast made available at all US Kith Treats locations from March 1 through March 7. The Nike LeBron 4 “Fruity PEBBLES” will be released on March 1 exclusively at all US Kith locations.