Nikola Jokic Speaks Out On His Signature Sneaker Deal
One of the highlights of the NBA on Christmas Day was the matchup between the Golden State Warriors and defending champion Denver Nuggets. Naturally, Nuggets center Nikola Jokic led his team to victory. Even better, the quiet superstar spoke out on his new signature sneaker deal with performance footwear brand 361°.
In a move that caught the attention of the entire basketball world, details of Jokic's signature shoe deal with 361° were unexpectedly leaked earlier this week. Today, Jokic broke his silence, officially confirming the partnership and discussing his exciting new role as Global Brand Ambassador.
"I'm excited to announce my partnership with 361° and join another team of champions. The 361° team's passion and commitment to performance and competition spoke to me. We've already been putting the time and work together to bring my first signature shoe to life - it's been a fun journey, like how I watch my horses and their races play out. Together, we're going to bring more passion to the game in ways people have never seen and share it with people worldwide. The Deal Is Done,” said Jokic when discussing his new signature footwear deal.
Born and raised in Sombor, Serbia, Jokic was drafted 41st overall in the 2nd round by the Denver Nuggets in 2014. Considered the greatest draft steal of all time, Jokic has risen to stardom as one of the best NBA players. After two regular season MVPs, an NBA championship win, and a finals MVP, Jokic will now enter the signature shoe space with 361°.
361° was founded in 2003 and built on the "One Degree Beyond" mentality that wellness is more than just physical activity, it is a way of living that brings more to life. 361° began as a running shoe manufacturer, expanding its catalog into athletic apparel and basketball shoes. With distribution and offices in almost every continent, 361° products are in over 6,000 stores worldwide.
A detailed look at BIG 3 FUTURE colorways.
KICKS CREW
Jokic will debut his first signature performance basketball shoe with 361° in the near future. Until then, Jokic will wear the Big3 Future High on-court, the latest performance basketball shoe from 361°. The Big3 Future High will remain a player exclusive to Jokic, but a low-cut iteration will be made available for public release.
Engineered for excellence, the Big3 Future Low incorporates the latest cutting-edge performance technology from 361°. Key features include:
- Carbon Fiber Woven Upper incorporates intertwined special yarns to enhance stability and breathability and provide a lightweight feel.
- Mōrphit Lacing System ensures lockdown while enhancing flexibility and facilitates easier adjustments, contributing to an improved mid-foot feel that enhances overall comfort and fit.
- QU!KCTECH midsole utilizes high-performance aliphatic ETPU elastic and incorporates recycled materials, resulting in a foam compound with superior cushion and durability while being extremely lightweight.
- Soarplate sits under the midsole and enhances performance by providing increased torsional rigidity, ensuring stability during lateral movements, reducing the risk of injuries, and supporting efficient energy transfer for enhanced responsiveness.
- QU!KFLAME PEBA nylon cushion delivers extra comfort under the heel and provides additional energy return while being lighter than traditional EVA.
The 361° Big3 Future Low will be released at 7 a.m. EST on December 28, exclusively on the KICKS CREW website and 361usa.com for $160. Stay locked into FanNationKicks.com for all your sneaker news.
