Sofia Huerta is Helping Bring Lotto to United States

On Friday night, the United States Women's National Team (USWNT) handled their business against Vietnam. In addition to playing well, all of the athletes looked fly with the help of their sponsors.

In the lead-up to the first match, Sofia Huerta made waves by joining the Lotto roster of athletes. The exciting announcement came alongside news of a breakthrough partnership with DICK’S Sporting Goods to bring the iconic Italian sports brand Lotto to American athletes.

DICK’S will serve as the U.S. anchor retail partner for Lotto’s soccer and tennis products, which launched on July 22 in select DICK’S retail locations and online at DICKS.com/Lotto.

Huerta, a Boise native, will wear Lotto footwear on the field, appear in Lotto’s campaign at DICK’s Sporting Goods, and will promote the brand through social media and appearances.

“I am honored to represent Lotto on and off the field. The brand is legendary and brings years of soccer history and product innovation,” shared Sofia. “Their values and vision are parallel with my goals, and the support they have given to grow the game of soccer aligns with my hope to leave the game better than I found it.”

Lotto, a premier Italian sports brand established in 1973, is world-renowned for its innovative performance-driven footwear, apparel, and accessories which feature the signature double diamond logo.

Lotto has a rich soccer history, as the brand has been worn by professional soccer teams A.C. Milan and Juventus F.C. and elite soccer players Dino Zoff, Ruud Gullit, and Andriy Shevchenko.

Yehuda Shmidman, Chairman & CEO of WHP Global, owner of the Lotto brand, commented, “We’re thrilled to bring the Lotto brand to U.S. athletes in partnership with DICK’S, the largest and most trusted sporting goods retailer in the country. This breakthrough collaboration not only ensures a new generation of Lotto athletes and customers but also charts an exciting new path as we continue to grow this legendary brand around the globe.”

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