Patriots Legend Tom Brady Steals Show From Patrick Mahomes in Super Bowl Commercials
On Super Bowl Sunday, Tom Brady continued to represent a Massachusetts-based brand despite his retirement from the New England Patriots.
Even as Patrick Mahomes closed in on his immortal legacy with a 25-22 overtime victory over the San Francisco 49ers, Brady nonetheless managed to steal the show from the Kansas City Chiefs quarterback, if only for a short while, during the broadcast of Super Bowl LVIII. The New England legend starred in two of the more recognized advertisements of the evening, carrying on his own Super Sunday residency from a marketing perspective.
Of note, Brady appeared in the well-regarded plug for quick service coffee/donut chain Dunkin', which co-starred actors Ben Affleck, Matt Damon, and Jennifer Lopez. The ad featured Affleck trying to woo his wife Lopez with the help of his new boy band "The DunKings," complete with Brady on the keyboard. Lopez is appalled by Affleck's attempt to horn in on her pop affairs, but happily invites Brady to stay and jam with her.
Dunkin''s ad was a follow-up to its spot during last year's Super Bowl, which saw Lopez catching Affleck working the drive-thru at a Massachusetts shop. It was one of the most well-received and talked-about commercials of the night, ranking second on USA Today's famed "Ad Meter" behind only State Farm's spot featuring action star Arnold Schwarzenegger struggling with its "Like a Good Neighbor" slogan.
Brady also appeared in another spot for BetMGM's sports gaming app, where actor/spokesman Vince Vaughn bars the Patriot from placing any wagers, claiming he has "won enough." The seven-time champion becomes increasingly frustrated with Vaughn's gatekeeping, which is appropriately assisted by Wayne Gretzky, Brady's arguable equivalent in greatness on the hockey level.
Brady's retirement has been no relief for those who have grown tired of his early February television appearances. Having taken over the famed advertising game this time around, Brady is set to be on Fox Sports' mike for Super Bowl LIX in New Orleans when he takes over the network's lead color commentator spot.
