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The Athlete Lifestyle On SI: your home for exploits of the rich and fabulous players

What antics are Taylor Swift and Travis Kelce up to next?  What jaw-dropping look is Angel Reese wearing? What heartwarming gesture is LeBron doing for his son Bronny? Find it all here.
Matthew Graham|
Taylor Swift and Travis KeIce
Taylor Swift and Travis KeIce | Jay Calderon / USA TODAY NETWORK

Winning used to be the only thing that mattered.

Now exploits on the court, field, or any other arena where the score is kept to differentiate greatness from ordinary are a mere avenue to create a personal brand that transcends the game. And for a rare few, the on-field glory is parlayed into an unimaginable empire of wealth and power.

Our expert colleagues at Sports Illustrated have fans covered for everything within the lines. The Athlete Lifestyle on SI is for all the eye candy around the game.

Yes, that most certainly includes following the latest shenanigans of Kansas City tight end Travis Kelce and his girlfriend, the most famous person on the planet, Taylor Swift.

Or the Chicago Sky's Angel Reese sporting her usual A-list style pregame or on the court. Absolutely!

And while others may worry about the rivalry between Reese and the Indiana Fever's Caitlin Clark on the court, The Athlete Lifestyle on SI only cares about the runway showdown between the two WNBA stars off it.

For The Athlete Lifestyle on SI, it's all about having fun. So while some NBA fans are upset about the perceived nepotism of Bronny James getting drafted by his all-powerful father, Los Angeles Lakers superstar LeBron James, we're here to follow the evolution of the father and son relationship. Not to mention the business exploits of LeBron and Klutch founder Rich Paul.

Oh, and we'll hopefully get to the bottom of the biggest Rich Paul mystery. Is he married to Adele or not?

If it's part of the baller world and the characters that play in it, The Athlete Lifestyle on SI will be covering it.

So let's "Shake it Off" and avoid any "Bad Blood."

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Matthew Graham
MATTHEW GRAHAM

Matthew Graham has over 20 years of media experience and oversees The Athlete Lifestyle On SI. He has had previous leadership roles at NBC Sports, Yahoo, and USA TODAY, where he co-founded For The Win (named Best Mobile Site by Digiday). He has also written for ESPN, Cosmopolitan, US Weekly, People, E! Online, and FHM, covering major sports and entertainment events like the Oscars, the Golden Globes, NBA Finals, Super Bowl, and winning the Yahoo Superstar Award for coverage of the Olympics.

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