The NCAA’s Board of Governors unanimously voted Tuesday to "permit students participating in athletics the opportunity to benefit from the use of their name, image and likeness in a manner consistent with the collegiate model."

In doing so, the board is directing its three divisions to create a new rules framework for no later than January 2021 that can be adapted to keep a clear distinction between collegiate and professional athletes.

“As a national governing body, the NCAA is uniquely positioned to modify its rules to ensure fairness and a level playing field for student-athletes,” NCAA president Mark Emmert said. “The board’s action today creates a path to enhance opportunities for student-athletes while ensuring they compete against students and not professionals.”

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