Louisville Announces Partnership with Gravely Brewing to Create 'Cardinale' Craft Beer
Press Release from the University of Louisville:
LOUISVILLE, Ky. - The University of Louisville Athletics and Gravely Brewing Company are pleased to announce a partnership for the release of "Cardinale," the new Official Craft Beer of the Louisville Cardinals.
Cardinale is a crisp, light-bodied Blonde Ale (4.8% ABV) that's available now at Gravely Brewing's taproom, and will be available at numerous retail points of sale – including locally at Kroger, Liquor Barn and various restaurants – later this month. More information on locations for purchase will be released soon.
Cardinale will also be available at UofL's home athletic venues, including at the first home football game against Murray State on Sept. 7 at L&N Stadium.
"We are thrilled to share this partnership with Gravely Brewing and introduce Cardinale as our Official Craft Beer of the Louisville Cardinals," UofL Director of Athletics Josh Heird said. "Gravely knows Louisville, and they know Card Nation. Our fans are the most passionate in college sports. They have high standards and understand the value of a quality product – Gravely is no different. Cardinale is another point of pride for all of us as we toast the Cards and cheer them on this season."
The can art for Cardinale features the iconic "Heisman Bird" logo to kick off football season, while additional collectable can variations will be coming soon.
In addition to producing the official licensed craft beer, Gravely's partnership with LEARFIELD and Louisville Sports Properties will include in-venue promotion across UofL's sports programs, advertising and promotion on the UofL Sports Radio Network, digital advertising and social media promotions.
Gravely Brewing Company is a family owned and operated brewery and taproom that includes indoor/outdoor seating, skyline views and a music venue.
Gravely opened in 2017 and just celebrated its sixth anniversary. It's the most decorated brewery in Kentucky, including multiple medals at the Great American Beer Festival and the World Beer Cup.
"UofL Athletics has always been a leader in creating unique and memorable fan experiences and we are ecstatic to partner with them to create Cardinale, a craft beer Cards fans will love. Ales Up!" said Nathaniel Gravely, Owner/Founder of Gravely Brewing Company.
(Photo via University of Louisville Athletics)
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