Deion Sanders shows off new huge "Prime" Ford super truck

First-year Colorado football coach Deion Sanders released a video showing off his new "baby"
Deion Sanders shows off new huge "Prime" Ford super truck
Deion Sanders shows off new huge "Prime" Ford super truck

Since the arrival of Deion Sanders on campus, the Colorado football program has undergone a major makeover thanks to an active transfer portal policy, but the head coach's latest arrival isn't a player or a coach, but a new car, a huge customized Ford F-650 pickup truck bearing the name "Prime."

In a YouTube video posted by Well Off Media, an outfit run by Deion Sanders, Jr., the Buffs coach was giddy with excitement as he walked from his house to the driveway, where he saw his new ride for the first time.

"My baby's here," Sanders said. "They just told me my baby's here. They just told me my baby's here. My baby's here. My baby's here. My baby's here. They just told me my baby's here. Lord I thank you!"

The standard F-650 comes with two engine options, a 7.3 liter gasoline-powered V8 that produces 355 horsepower and 468 pound-feet of torque, or a 6.7 liter PowerStroke V8 Turbo Diesel with 270 horsepower and 700 pound-feet of torque.

College football transfer portal team rankings after 2023 spring window

These trucks, usually used for industrial and utility purposes, start at around $100,000 and Shaquille O'Neal famously bought a similar F-650 a few years back that ran over $125,000, so it's safe to say that Prime put down well over six figures for this ride.

Judging by the look on his face when he saw it, it was worth every penny.


More college football from SI: Top 25 Rankings | Schedule | All Teams

Follow College Football HQ: Bookmark | Rankings | Picks

Loading recommendations... Please wait while we load personalized content recommendations


Published
James Parks
JAMES PARKS

James Parks is the founder and publisher of College Football HQ. He has covered football for a decade, previously managing several team sites and publishing national content for 247Sports.com for five years. His work has also been published on CBSSports.com. He founded College Football HQ in 2020, and the site joined the Sports Illustrated Fannation Network in 2022 and the On SI network in 2024.