NIL

Duke Blue Devils quarterback Darian Mensah (10) yells to the sideline Saturday.

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One of college football's best quarterbacks is making the most money out of every athlete at the college level.

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Arch Manning once dominated the college football NIL player value rankings. What happened?

Texas Longhorns quarterback Arch Manning has seen his On3 NIL valuation drop significantly ahead of the 2026 college football season.

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On3 now values Arch Manning at $2.5 million after a rocky 2025 Texas season, a steep fall from the $6.8 million figure the Longhorns QB carried last August.

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Now college football's most valuable quarterback in terms of NIL bucks, the new Miami Hurricanes star just landed a select new deal.

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The top uncommitted college football running back in the country is about to get paid, big time.

Former Oklahoma Sooners tight end Mark Andrews (81) during the game against the Texas Tech Red Raiders at Gaylord Family - Oklahoma Memorial Stadium.

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Mark Andrews may be one of the best tight ends in the NFL, but he has not forgotten about the kids playing college football today.

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One of college football's most recognizable quarterbacks has made a major NIL move.

ESPN analyst Kirk Herbstreit looks on prior to a game between the Texas Longhorns and the Georgia Bulldogs.

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Kirk Herbstreit shared biggest concern about the NIL era, arguing that player empowerment and pay-for-play dynamics may be creating unintended consequences.

Illinois Fighting Illini head coach Bret Bielema watches against the Tennessee Volunteers.

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Illinois head coach Bret Bielema raises concerns about NIL's long-term impact on college football, questioning whether early player earnings could create future challenges.

A Power Four GM reveals the shadow economy behind unofficial recruiting visits, in which schools find creative ways to pay for prospect trips despite NCAA rules prohibiting such payments.

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NCAA rules ban paying for unofficial visits, but a Power Four GM says college football programs use cash, boosters and NIL deals to fund recruiting trips anyway.

Texas Tech's Brendan Sorsby looks on during the spring football game, Friday, April 17, 2026, at Jones AT&T Stadium.

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There has been a shift in the quarterback rankings following the NCAA's decision to deny reinstatement for Texas Tech quarterback Brendan Sorsby.

College football's money era has pushed seven-figure paydays down to high school seniors, and the 2027 class is the latest proof.

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New ESPN report says five 2027 recruits will earn over $1 million as freshmen as NIL deals reshape college football recruiting and visits.

Oct 11, 2025; Dallas, Texas, USA; Texas Longhorns head coach Steve Sarkisian before the game against the Oklahoma Sooners at the Cotton Bowl. Mandatory Credit: Kevin Jairaj-Imagn Images

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One surprise school led the SEC in athletic donations during FY25, highlighting the growing financial arms race shaping college football’s NIL era.

Georgia Bulldogs' Gunner Stockton (14) did not appear on a recent NIL valuation list ranking the top 10 valuations among SEC quarterbacks.

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SEC quarterback NIL rankings for 2026 leave Georgia's Gunner Stockton off the top 10, despite his SEC title run. Arch Manning tops College Front Office list.

Nov 1, 2025; Boulder, Colorado, USA; Colorado Buffaloes offensive lineman Jordan Seaton (77) and Arizona Wildcats linebacker Chase Kennedy (7) during the second half at Folsom Field. Mandatory Credit: Ron Chenoy-Imagn Images

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The top-rated offensive lineman in the 2026 NCAA transfer portal cycle has received an unprecedented $4 million NIL deal.

Alabama Crimson Tide wide receiver Jameson Williams (1) catches a pass as Cincinnati Bearcats cornerback Coby Bryant (8)

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Former college football wide receiver Jameson Williams is suing these three entities over NIL disputes.

Las Vegas Raiders quarterback Fernando Mendoza speaks at his introductory press conference.

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As NIL money surges, some NFL draft picks could take early pay cuts, raising questions about incentives, structure and the future of college football.

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The best wide receiver in college football says he was offered some serious money to suit up for another program this coming season.

Elijah Haven, five-star rated quarterback from Baton Rouge, Louisiana, arrives for the 2025 Dabo Swinney Football Camp.

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The most exciting quarterback in the 2027 recruiting class is making waves before even setting foot on a college campus.

Texas A&M wide receiver Mario Craver signed a new NIL deal recently.

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One top SEC wide receiver signed a new NIL deal with a popular college athlete earning platform.

Kentucky Wildcats head football coach Will Stein speaks during his introductory press conference.

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Kentucky Athletics makes history with a 12-year Fanatics deal. Wildcat players launch retail storefronts and earn commissions on official team gear through NIL.

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These former College Football powerhouses aren't keeping up with spending in the NIL/rev-share era.

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These College Football programs have gone all in on the transfer portal and have largely ignored high school recruiting.

An anonymous SEC football coach expressed his concern about the rising annual roster costs.

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College football spending is soaring toward a $45 million average. Read how SEC and Big 12 coaches compare the new NIL market to the NFL and MLB.