NIL

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The most important college football recruit coming out in the next two years is already banking some serious NIL deals while still in high school.

Ohio State inks a big-time deal with a major US bank that will pay roughly $17 million to the school annually.

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Ohio State's JPMorganChase jersey patch deal is worth nearly $17 million a year, resetting the market for college football sponsorship.

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Ever since the introduction of NIL payments and the decision to allow schools to directly hand money over to players, college football purists have bemoaned wha

Former Texas Longhorns wide receivers Xavier Worthy (1) and AD Mitchell (5) celebrate after Worthy scored a touchdown during the second half against the Texas Tech Red Raiders at Darrell K Royal-Texas Memorial Stadium.

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Just like Mark Andrews, AD Mitchell is an NFL player playing with type 1 diabetes. So, he's sprung into action by connecting with one of the strongest brands in diabetes technology.

Future NBA Hall of Famer LeBron James will make $3.88 million next season with the Philadelphia 76ers, and several college football players will earn more through NIL, a sign of how much the sport has changed in recent years.

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LeBron James will earn about $3.9 million with the 76ers in 2026-27. See the college football stars out-earning him through NIL this season.

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One of the best running backs in the country will make history as the highest-paid when his college football career begins.

David Pollack, former Bengals linebacker, speaks to members of the media outside.

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David Pollack says college football coaches must adapt quickly to the sport's changing landscape, warning that those who fail to evolve will be fall behind.

Nike will again be partnering with a standout Big Ten quarterback with an NIL deal struck ahead of the 2026 college football season.

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Dante Moore's Nike NIL deal puts the Oregon quarterback on a roster with Super Bowl champions ahead of a pivotal 2026 season.

Duke Blue Devils quarterback Darian Mensah (10) yells to the sideline Saturday.

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One of college football's best quarterbacks is making the most money out of every athlete at the college level.

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Arch Manning once dominated the college football NIL player value rankings. What happened?

Texas Longhorns quarterback Arch Manning has seen his On3 NIL valuation drop significantly ahead of the 2026 college football season.

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On3 now values Arch Manning at $2.5 million after a rocky 2025 Texas season, a steep fall from the $6.8 million figure the Longhorns QB carried last August.

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Now college football's most valuable quarterback in terms of NIL bucks, the new Miami Hurricanes star just landed a select new deal.

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The top uncommitted college football running back in the country is about to get paid, big time.

Former Oklahoma Sooners tight end Mark Andrews (81) during the game against the Texas Tech Red Raiders at Gaylord Family - Oklahoma Memorial Stadium.

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Mark Andrews may be one of the best tight ends in the NFL, but he has not forgotten about the kids playing college football today.

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One of college football's most recognizable quarterbacks has made a major NIL move.

ESPN analyst Kirk Herbstreit looks on prior to a game between the Texas Longhorns and the Georgia Bulldogs.

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Kirk Herbstreit shared biggest concern about the NIL era, arguing that player empowerment and pay-for-play dynamics may be creating unintended consequences.

Illinois Fighting Illini head coach Bret Bielema watches against the Tennessee Volunteers.

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Illinois head coach Bret Bielema raises concerns about NIL's long-term impact on college football, questioning whether early player earnings could create future challenges.

A Power Four GM reveals the shadow economy behind unofficial recruiting visits, in which schools find creative ways to pay for prospect trips despite NCAA rules prohibiting such payments.

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NCAA rules ban paying for unofficial visits, but a Power Four GM says college football programs use cash, boosters and NIL deals to fund recruiting trips anyway.

Texas Tech's Brendan Sorsby looks on during the spring football game, Friday, April 17, 2026, at Jones AT&T Stadium.

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There has been a shift in the quarterback rankings following the NCAA's decision to deny reinstatement for Texas Tech quarterback Brendan Sorsby.

College football's money era has pushed seven-figure paydays down to high school seniors, and the 2027 class is the latest proof.

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New ESPN report says five 2027 recruits will earn over $1 million as freshmen as NIL deals reshape college football recruiting and visits.

Oct 11, 2025; Dallas, Texas, USA; Texas Longhorns head coach Steve Sarkisian before the game against the Oklahoma Sooners at the Cotton Bowl. Mandatory Credit: Kevin Jairaj-Imagn Images

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One surprise school led the SEC in athletic donations during FY25, highlighting the growing financial arms race shaping college football’s NIL era.

Georgia Bulldogs' Gunner Stockton (14) did not appear on a recent NIL valuation list ranking the top 10 valuations among SEC quarterbacks.

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SEC quarterback NIL rankings for 2026 leave Georgia's Gunner Stockton off the top 10, despite his SEC title run. Arch Manning tops College Front Office list.

Nov 1, 2025; Boulder, Colorado, USA; Colorado Buffaloes offensive lineman Jordan Seaton (77) and Arizona Wildcats linebacker Chase Kennedy (7) during the second half at Folsom Field. Mandatory Credit: Ron Chenoy-Imagn Images

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The top-rated offensive lineman in the 2026 NCAA transfer portal cycle has received an unprecedented $4 million NIL deal.

Alabama Crimson Tide wide receiver Jameson Williams (1) catches a pass as Cincinnati Bearcats cornerback Coby Bryant (8)

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Former college football wide receiver Jameson Williams is suing these three entities over NIL disputes.