Rodeo Daily

Teton Ridge Announces Partnership with FOX Sports

Teton Ridge, who acquired the American Rodeo in 2021, announced a multi-year broadcast agreement with FOX Sports.
Madi Roelofsen|
Teton Ridge Announces Partnership with FOX Sports
Teton Ridge Announces Partnership with FOX Sports

The 10th anniversary of the American Rodeo is in 2024 and this event has shown huge growth every year. This unique "Crown Jewel of Rodeo" gives avid rodeo fans the opportunity to cheer on the professionals in this industry along with the underdogs who qualified through a series of contender rounds. These underdogs are chasing the $1 million bonus purse.

In 2023, the addition of the American Performance Horseman showcased reining, reined cow horse, and cutting all competing for a $1 million prize. 

All events together have been dubbed the American Western Rodeo Weekend and will be held March 8-9 at Globe Life Field in Arlington, Texas.

Being their live and in person won't be the only way to experience this incredible event.

Teton Ridge, who acquired the American Rodeo in 2021, announced a multi-year broadcast agreement with FOX Sports. Not only will this include the broadcast of the American Rodeo Championship, broadcasting March 16, but also the American Performance Horseman and all the Contender Tournament Regional Finals in January through February. 

“Western sports are rising in popularity, lending to growth opportunities for scaling audiences, and Teton Ridge is dedicated to making Western culture, lifestyle, and sports accessible to more people than ever before,” said Deirdre Lester, Chief Executive Officer of Teton Ridge. “The three-year commitment FOX Sports has made to The American Western sports will provide fans and viewers at home with new ways to experience the American West.”

The sport of rodeo, along with other western and equine sports, is rapidly growing and gaining more fans every single year. 

In 2023 a record-breaking 42,000 seats at the Globe Life field were sold for the American Western Weekend. 

“FOX Sports is thrilled to add western sports to our extensive lineup,” said Bill Wanger, Executive Vice President, Head of Programming and Scheduling at FOX Sports. “We believe that adding FOX Sports’ reach to western sports will help bring the action to a whole new level.”

The American Western Weekend Television Schedule

The American Contender Regional Finals and National Final on FS1

  • West Regional Final Sunday, Jan. 14 at 12:30 PM ET-2:30 PM ET on FS1
  • Central Regional Final Sunday, Jan. 21 at 10:00 AM ET-12:00 PM ET on FS1
  • Eastern Regional Final Sunday, Jan. 28 at 10:00 AM ET-12:00 PM ET on FS1
  • National Final Sunday, Feb. 11 at 10:30 AM ET-12:30 PM ET on FS1

The American Performance Horseman Show Saturday, March 16 at 11:30 AM ET-1:00 PM ET on FS1

The American Rodeo Championship on Saturday, March 16 at 1:30 PM ET-3:30 PM ET on FOX

Published
Madi Roelofsen
MADI ROELOFSEN

Madi Roelofsen is a writer for Sports Illustrated's feature, Rodeo Daily. Madi not only writes about the western lifestyle and rodeo world but lives it daily. She attended Tarleton State University in Stephenville, Texas, and competed in the barrel racing as part of their rodeo team. Roelofsen graduated in 2019 with a bachelor’s degree in psychology and a minor in animal science. Madi enjoyed not only competing in rodeo events but also spectating the greatest sport on dirt. In 2017, while on vacation attending the National Finals Rodeo in Las Vegas, she met her husband Tim Roelofsen. They got married a few years later in 2020. Tim had already established TVR Working Horses but together they grew their program and enjoy raising foals, training colts, barrel racing, team roping and standing their stallions (TVR Eye Needa Corona and CR Baron Bee Joy "Big Sexy") in both Texas and Iowa. They stay busy with the horses, farming alfalfa and raising their baby girl, Texi. Madi has always been passionate about horses, from learning about different bloodlines, breeding the foals themselves to training and competing. She expresses that passion within the articles she writes to open up the world of horses and rodeo to everyone.  Twitter-@Madi_Roelofsen  Facebook- @TVR Working Horses

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