There was a moment during last week's Super Bowl conference call that revealed the prevailing mood at CBS Sports these days. Asked by a reporter for the network's coverage plans for Sunday's broadcast, CBS News and Sports president
Such sarcasm is borne from the growing chatter in broadcasting circles that Sunday's game could become the most-viewed Super Bowl ever. No Super Bowl has drawn an average of 100 million viewers, though NBC came close last year when a record 98.7 million watched the Steelers defeat the Cardinals. "If we get a close game, I think we will get an extraordinary rating," said McManus. "And if we get just an OK game, I still think we get a really good rating with the storylines involved."
In terms of sheer bravado, CBS ad chief
But Bogusz's bravado is not without merit. NFL ratings
This will be CBS's 17th Super Bowl broadcast and the network's biggest day of programming in high definition.
Longtime CBS announcer
"For me, a successful Super Bowl broadcast is this: we didn't miss anything," said CBS Sports director
Unlike Fox -- which foisted
Bryant said The Super Bowl Today pregame studio show (2-6 p.m.) has more than 10 features ready for air as well as an original musical piece composed by jazzman
Upon completion of Super Bowl XLIV, CBS says 4,975 games will have been broadcast by its network.
But none seen by more people than this one.
Among the features CBS has scheduled for the pregame:
• Brown examines New Orleans four-and-a-half years after Hurricane Katrina, including interviews with Saints coach
• Burress sits down with Cowher for his first interview since being sent to jail last September. (Cowher traveled to Oneida Correctional Facility in upstate New York for the interview.)
• Couric travels through New Orleans with Brees and his wife.
• Sharpe interviews Bush about his impact in the New Orleans community.
• Visser sits down with Saints defenders
• Marino interviews Manning on the Colts' decision not to go for a perfect season, and facing this father's team
• Esiason interviews Colts Pro Bowl defensive ends
• Ryan talks with the Colts receiving corps:
• Marsalis pays a special musical tribute to New Orleans.
• Live musical performances throughout the day include