James Harden Makes Big Announcement

LA Clippers star James Harden has an announcement
Mar 27, 2024; Philadelphia, Pennsylvania, USA; LA Clippers guard James Harden (1) reacts after his score against the Philadelphia 76ers during the first quarter at Wells Fargo Center.
Mar 27, 2024; Philadelphia, Pennsylvania, USA; LA Clippers guard James Harden (1) reacts after his score against the Philadelphia 76ers during the first quarter at Wells Fargo Center. / Bill Streicher-USA TODAY Sports
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LA Clippers star James Harden is one of the NBA’s most individually accomplished active players, but he also had a lot of different pursuits off the court - including his J-Harden Wines brand.

Per the website for Harden’s wine, the star guard says, “If you are new to wine or an experienced enthusiast, I believe that you will love these wines as much as I do.”

Harden first announced his wine in 2022, and it has continued to grow in popularity since. In an Instagram post on Monday, Harden announced the exciting news that his wine just got added in 15,000 7-Eleven stores.

Including his viral meme on the second slide of the Instagram post, Harden added some humor for this announcement. The screenshot of his facial expression is from a recent viral video when Harden’s girlfriend caught the bouquet at a wedding the two were at. 

The website for Harden's wine also includes a detailed breakdown of the inspiration behind it:

"James Harden, a 10-time NBA All-Star, fashion and cultural icon, had a desire to make quality wine more accessible, diverse and inclusive and to share his personal wine journey with fans worldwide. A collaboration with globally recognized wine brand J-Shed and the crafting of the perfect wine style for James with the winemakers for his first signature wine collection, and J-Harden x J-Shed wines were born!"

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Joey Linn

JOEY LINN

Joey Linn is a credentialed writer covering the NBA for Sports Illustrated's FanNation. Covering the LA Clippers independently in 2018, then for Fansided and 213Hoops from 2019-2021, Joey joined Sports Illustrated's FanNation to cover the Clippers after the 2020-21 season. Graduating from Biola University in 2022 with a Communication Studies degree, Joey served as Biola's play-by-play announcer for their basketball, baseball, softball, and soccer teams during his time in school. Joey's work on Biola's broadcasts, combined with his excellence in the classroom, earned him the Outstanding Communication Studies Student of the year award in 2022. Joey covers the NBA full-time across multiple platforms, primarily serving as a credentialed Clippers beat writer.