Hornets Unveil Jersey Partnership with Mr. Beast
The Charlotte Hornets will sport a new look when they take the court for the 2023-24 season.
The team will be partnering with YouTube superstar Mr. Beast for their jersey patch. Mr. Beast will advertise the logo for his company "Feastables" on the chest of the Hornets jerseys going forward.
Mr. Beast is well-known for his long-form YouTube videos that focus on expensive stunts and challenges. He is also known for his generosity in giving away money, experiences, and helping out folks who are in need. His 188 million subscribers are the most of any individual on YouTube.
This partnership between an NBA franchise and a social media star will be the first of it's kind.
"Feastables" will be replacing LendingTree as the Hornets' jersey sponsor. The Hornets and LendingTree broke off their five-year partnership in June.
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