Chelsea front-of-shirt sponsor latest: When will the Blues announce agreement?

It will be a welcome windfall of revenue.
Chelsea played without a front-of-shirt sponsor at the Club World Cup.
Chelsea played without a front-of-shirt sponsor at the Club World Cup. | IMAGO / NurPhoto

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Chelsea are still yet to confirm who their front-of-shirt sponsor will be for the upcoming 2025/26 campaign.

Enzo Maresca's side played the majority of the 2024/25 campaign without a front-of-shirt sponsor.

Heading into the final weeks of the season, a deal was struck with Dubai-based property development company DAMAC Properties, who featured on the club's tops, including for the Conference League final against Real Betis.

However, the club always had its sights set on a long-term agreement and remained firm in its valuation of one of its most lucrative revenue streams, excluding TV rights.

Last season, Chelsea had opportunities to agree a deal, but without Champions League football, the offers fell short of their long-term valuation.

Reece James
Reece James lifting the Conference League trophy back in May. | IMAGO / SOPA Images

Having held out, Chelsea’s successful campaign - culminating in Champions League qualification - now puts them in a stronger position to command a higher fee.

With the season fast-approaching, Chelsea will be looking to swiftly conclude negotiations to finalise their next agreement.

Here are the latest developments in Chelsea's search for a new front-of-shirt sponsor.


What companies are Chelsea in talks with for the front-of-shirt sponsorship?

Matt Law reports Chelsea are in talks with seven to 10 big companies over a long-term front-of-shirt sponsorship.

Chelsea
Chelsea's Club World Cup triumph has strengthened their bargaining power. | IMAGO / Nicolo Campo

How much are Chelsea looking to earn in the front-of-shirt sponsorship agreement?

Chelsea are hoping to agree a £60m-a-year agreement.

When will Chelsea announce the front-of-shirt sponsorship agreement?

As reported by the Daily Telegraph, the expectation is that a deal will be signed in time to have the company's logo on the club’s shirts at some point during the forthcoming season


READ MORE: Inside Chelsea's pre-season plans as Enzo Maresca sets Cobham return date

READ MORE: Chelsea forward set for exit as Premier League club agree deal


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Matt Debono
MATT DEBONO

Matt Debono leads the editorial team which covers Chelsea On SI. He has witnessed Chelsea win it all, whilst also featuring on ITV News, SPORTbible and various other publications.