3 Reasons Caitlin Clark Is Set Up for a Huge 2026

Everything is lining up for Indiana Fever superstar Caitlin Clark to have a massive 2026 WNBA campaign.
Oct 5, 2025; Indianapolis, Indiana, USA; Caitlin Clark looks on from the sideline during warmups before the game between the Las Vegas Raiders and the Indianapolis Colts at Lucas Oil Stadium. Mandatory Credit: Trevor Ruszkowski-Imagn Images
Oct 5, 2025; Indianapolis, Indiana, USA; Caitlin Clark looks on from the sideline during warmups before the game between the Las Vegas Raiders and the Indianapolis Colts at Lucas Oil Stadium. Mandatory Credit: Trevor Ruszkowski-Imagn Images | Trevor Ruszkowski-Imagn Images

Caitlin Clark would be the first to say her 2025 WNBA season didn't exactly go as planned. Clark suffered a myriad of injuries that eventually cut her sophomore campaign short and she hinted at the frustration in a recent Instagram caption:

"2025 you were a year… 2026 I welcome you with open arms let’s get it 🤍💫✨⭐️🫶🏻🤩"

However, despite any disappointment the Indiana Fever superstar had to endure, things are lining up for her to have a big bounce back in 2026, and there are three clear reasons why that is the case.

Nike Shoe Rollout

Caitlin Clark Nike billboard
Nike banners featuring Caitlin Clark are installed along the eastern side of Des Moines' Court Avenue Restaurant and Brewing Company on Thursday, Feb. 20, 2025. | Cody Scanlan/The Register / USA TODAY NETWORK via Imagn Images

Clark's signature shoe release has been a long time coming, but if the recently released Christmas day Nike spot is any indication, the reveal will be worth the wait.

Clark's "From Anywhere" slogan both speaks to the distance she shoots from and serves as a motivational message that success stories come from all places. And given it's been years between her WNBA debut out of Iowa and the product finally being ready, expect the sports apparel giant to put everything into marketing Clark in 2026.

USA Basketball

Caitlin Clark
Sep 30, 2025; Las Vegas, Nevada, USA; Indiana Fever guard Caitlin Clark (22) reacts from the bench after a play made by the Las Vegas Aces during the fourth quarter of game five of the second round for the 2025 WNBA Playoffs at Michelob Ultra Arena. Mandatory Credit: Stephen R. Sylvanie-Imagn Images | Stephen R. Sylvanie-Imagn Images

Clark not making the 2024 Olympic team was a massive story in the sports world. But she has now moved on to 2028 and will have plenty of reps with USA Basketball between now and then.

Clark made her return to the court as part of a Team USA training camp in December, which left both her and fans thrilled simply to see her back in action.

And Clark will very likely be participating in the World Cup this September, which will take place during a break in the WNBA season right before the playoffs. With the qualifiers (Team USA has already qualified but will participate) happening in March and the real action in the Fall, Clark will get to don the jersey for her country plenty this coming year.

WNBA Comeback

Caitlin Clark
Jul 22, 2025; Brooklyn, New York, USA; Indiana Fever guard Caitlin Clark (22) walks onto the court prior to the game against the New York Liberty at Barclays Center. Mandatory Credit: Wendell Cruz-Imagn Images | Wendell Cruz-Imagn Images

Clark had some extremely memorable moments during the 2025 season, but injuries kept her from fully capitalizing on the momentum she established in her record-breaking rookie year.

Still, the Fever proved resilient and made it within one game of the WNBA Finals despite a laundry list of players on the injured list. Given that, and Clark's expected return to the form, Indiana is poised to be a contender (assuming the CBA can get worked out and a season goes on as planned).

This will allow Clark to get back to doing what she does best, as there's no reason to believe she won't make a strong MVP push at full health.

Between the massive marketing machine at Nike, upcoming USA Basketball exploits, and hopefully a full WNBA season at full-strength—all signs point to Caitlin Clark having a huge 2026 fitting for the face of the sport.

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Robin Lundberg
ROBIN LUNDBERG

Robin Lundberg is a media veteran and hoops head who has spent the bulk of his career with iconic brands like Sports Illustrated and ESPN. His insights have also been featured on platforms such as Fox and CNN and he can currently be heard hosting shows for Sirius XM and on his burgeoning YouTube show. And now he brings his basketball expertise to Women's Fastbreak on SI!

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