The Best Black Friday Fitness Deals Happening in 2023
SI Showcase
The products featured in this article have been independently reviewed. When you buy something through the retail links on this page, we may earn commission at no cost to you, the reader. Sports Illustrated editorial staff are not involved in the creation of this content. Learn more here.
Black Friday may still be a couple weeks away, but there are already a bunch of deals to be had when it comes to fitness and wellness products. Whether you are looking to build out your home gym with some new equipment, or are looking to invest in a fitness app to guide your training without taking up room in your home, we have found some of the best deals of the year for you right here.
Since it is still early, there will be updates to these sales plus more savings to come along as the month progresses and we get closer to Black Friday. We’ll also be updating this page with deals from Amazon’s early Black Friday deals which start on November 17 and continue until Black Friday.
For even more savings, check out these Black Friday treadmill deals and Black Friday elliptical deals, Black Friday mattress deals, Black Friday massage gun deals and Cyber Monday fitness deals.
Our Picks for the Best Black Friday Fitness Deals of 2023:
Black Friday Cardio Equipment Deals
- ProForm: Up to $500 off top cardio equipment models, plus get a free heart rate monitor with select purchases
- Sole Fitness: Save on previous year models ahead of Black Friday
- NordicTrack: Get up to $300 off top cardio models
- WalkingPad: Get up to $150 off now, and $350 off starting November 13
- Horizon: Save up to 55% on select items with code BF100
- Sunny Health and Fitness: Last year’s deal was save 7%
- Aviron: Save up to $500
- Hydrow: Save $200 on Hydrow Wave through 12/7
- Echelon Fitness: Get up to over 50% off popular products
- Schwinn: Save up to $500
- Diamondback: Save $500 on exercise bikes and ellipticals, plus free shipping ($150 value) and 0% APR financing from Affirm
- The Run Incline Treadmill: Save 10%
- Peloton Bike+: 20% off
- Peloton Bike: 24% off
- Elseluck WalkingPad: 36% off
Black Friday Cold Plunge and Sauna Deals
- Plunge: Use code SI15 for 15% off; up to $1,000 off select tubs
- HigherDose: Get 20% off sitewide with code HDBFCM
Black Friday Strength Equipment Deals
- REP Fitness: Get 10% off FT-5000 Function Trainer on 11/8—Deals change frequently
- Rogue Fitness: “Hot Deals” throughout November
- Tonal: Get $500 off your purchase of a Tonal Home Gym, and an extra $200 off with code SISP423BFQ
- Tempo: Tempo Studio Pro on sale for $1,800 in 2022
- Bowflex: Save up to $500
- Future: Get your first month for 50% off
- TRX: Get 25% off sitewide
- LifePro Adjustable Dumbbells: Save 19%
- Peloton Guide: Save 51%
- Peloton Dumbbells: Save 30%
- Veick Resistance Bands: Save 21%
- Dumoyi Smart Weighted Hula Hoop: 15% off (plus save an addition 40% with coupon)
- Flybird Fitness: Save 40% with code BFAFF40
- Bala: 30% off everything with code PLAYDAY30
Black Friday Fitness Wearable Deals
- Whoop: 12-month membership $199 (regularly $239) 24-month membership $349 (regularly $399) and more
- Apple Watch Series 9: Save up to 21%
- Ōura: Save $100 on any Ōura Ring
SI Showcase Exclusive Black Friday Coupon Codes
- Tonal: Use code SISP423BFQ for an extra $200 off through 12/2
- Hydrow: Use code SI35 for an extra $35 off Black Friday sale prices
Black Friday Cardio Equipment Deals
SI Showcase
Black Friday Treadmill Deals
ProForm: Up to $500 off top cardio equipment models, plus get a free heart rate monitor with select purchases
Though ProForm is predominantly a treadmill brand, you’ll also find the brand makes excellent cardio equipment like ellipticals, exercise bikes and rowers. This Black Friday, you can take up to $500 off of some of the brand’s top models including the ProForm Pro 2000 Incline Treadmill, ProForm Pro HIIT H14 Elliptical Machine & Stepper and ProForm Pro C10U Upright Fitness Bike and get a free gift ($99 value) with purchase. Currently, you can get a free heart rate monitor while supplies last.
Sole Fitness: Save big on fitness equipment
Sole Fitness makes a range of fitness equipment including treadmills, rowers, ellipticals, strength machines and exercise bikes. While no deals are posted yet, last year Sole offered up to 50% off of most of its treadmills.
NordicTrack: Get up to $300 off top cardio models
Another treadmill-first brand that has since branched out, NordicTrack is one of the most sought after providers of cardio equipment in America. The brand currently has sales on some of its most popular machines, the NordicTrack Commercial 2450 Treadmill, NordicTrack S22i Studio Cycle Stationary Bike, NordicTrack Commercial 9.9 Elliptical, and NordicTrack RW900 Rower. The best deal currently is the 2450 treadmill, which you can grab for $300 off the original price.
Related Post: The Best NordicTrack Coupon Codes and Sales
WalkingPad: Get up to $150 off now, and $350 off starting November 13
During COVID, we saw a rise in working from home, and a new way to stay active—the under-desk treadmill. As such, WalkingPad has become a go-to brand. One of its most popular designs are the folding treadmills that literally fold in half and make for incredibly easy storage. Right now, the brand is offering up to $150 off select models with code WPBlackF, and up to $350 off select models starting November 13.
Horizon: Save up to 55% on select items
Another premier treadmill brand, Horizon is offering up to 55% off of some of its top-performing bikes, ellipticals, and treadmills. We recommend snagging the Horizon 7.4 AT Studio Treadmill for $900 off, or the 7.0 IC Indoor Cycle for half off at $649. Use Code BF100 to get access to these deals.
Sunny Health and Fitness: Last year’s deal was save 7%
Sunny Health and Fitness is known for its super affordable workout equipment. From treadmills to ellipticals to stationary bikes to strength training, the brand has options for every type of workout. While there aren’t any deals out yet, the brand is notorious for having big sales on Black Friday, so be sure to keep an eye out.
The Run Incline Treadmill: 10% off
Incline treadmills can be pricey, but this one is currently available for 10% off during Amazon’s early Black Friday deals. It can reach speeds of up to 10 miles per hour, has a 15 percent auto-incline and has a shock absorbing belt that is easy on the joints.
Elseluck Walking Pad: 36% off
Great for under-desk treadmill use or just as a space-saving option for walking and light jogging, this Elseluck walking pad is currently available during Amazon’s early Black Friday deals for an incredible price of $160 which is 34% off of its normal cost.
Black Friday Rowing Deals
Aviron: Take up to $500 off Impact Series Rower, and $300 off Strong Series Rower
Known for its high-tech, interactive rowers, Aviron makes rowing machines that are great for the newbie, experienced athlete and everyone in between. The Strong series rower is the most popular with a sleek, modern look and foldable design that makes it easy to store. Get up to $500 off the Impact Series Rower, and $300 off the Strong Series Rower starting November 6.
Hydrow: Save $200 on Hydrow Wave through 12/7
One of the most sought after rowing machine brands on the market, Hydrow rowers are sleek, interactive and incredibly effective. During the brand’s extended sale, you can get $200 off the Hydrow Wave Rower through 12/7.
Black Friday Indoor Cycling Deals
Echelon: Get up to over 50% off popular products
Echelon is known mainly for their stationary bikes, but at this point they have fully expanded to include an array of cardio machines like ellipticals, rowers, treadmills, and mirrors as well as strength machines. They are currently offering huge discounts on Core products,
Get 15% off memberships, apparel and gear, and cross selling the Reflect 40” for $1,299 with any other purchase of equipment. Some of the best deals to snag are the Stride 5s treadmill and Connect EX-5 Bike for $980 off each.
Schwinn: Take up to $200 off and get free shipping
Schwinn may be more well known for their road bicycles, but they also make stationary bikes, ellipticals, and treadmills at an affordable price. Right now, they are offering up to $200 off select models, and free shipping with any purchase. Some of the best deals are on the Schwinn IC4 Indoor Cycling Bike, Schwinn Airdyne AD7, Schwinn 411 Elliptical: $499, and Schwinn 430 Elliptical which are all $200 off.
Diamondback: save $500 on exercise bikes and ellipticals—plus FREE shipping ($150 value) and 0% APR Financing from AFFIRM
Diamondback is most known for their road and trail bikes, but they also manufacture stationary bikes and ellipticals. For Black Friday, they are offering $500 off of their stationary bike and elliptical models. You will also get free shipping with a value of $150, and can get 0% APR financing if you choose multiple payments.
Peloton Bike: Save 24%
The original Peloton has a 22-inch screen, immersive membership program and manual resistance knob. It also takes up only 4x2 feet, and allows you to access classes both on and off the bike. During Amazon’s Black Friday deals, you can save 24% on this cult-favorite cardio machine.
Peloton Bike+: Save 20%
Peloton’s premium bike model is currently 20% off during Amazon’s Black Friday early deals. The Bike+ has a 24-inch touchscreen, adjustable fit, auto-resistance and compact design that fits in small spaces.
Black Friday Cold Plunge and Sauna Deals
SI Showcase
Plunge: Use code SI15 for 15% off; up to $1,000 off select tubs
Plunge offers three chic and home-friendly cold plunge tubs designed for indoor and outdoor use, requiring nothing more than water, space to keep the tub and an outlet. If you’re interested in the benefits of cold plunge therapy, be sure to shop this sale from 11/22–11/26.
HigherDose: Get 20% off sitewide with code HDBFCM
If you want all the benefits of an infrared sauna without the space, look no further than HigherDose’s Infrared Sauna Blanket. The brand created this reviewer-loved sauna blanket to help promote recovery and relaxation, and you can snag it, plus more, from the brand for 20% off this Black Friday.
Black Friday Strength Equipment Deals
SI Showcase
REP Fitness: Get 10% off FT-5000 Functional Trainer on 11/8—deals change frequently
REP is known for its high-quality strength equipment—from barbells to dumbbells to racks that give you an elite home gym setup. Right now, you can get 10% off the FT-5000 2.0 Functional Trainer. This deal only runs through November 8, and you’ll find new weekly—and daily—deals throughout the remainder of November so be sure to check back for updated deals.
Rogue Fitness: “Hot Deals” throughout November
Rogue fitness offers everything you need for CrossFit workouts but it’s also a great option for those looking for strength equipment like dumbbells, barbells, medicine balls and more.
Tonal: Get $500 off your purchase of a Tonal Home Gym, and an Extra $200 off with code SISP423BFQ
Tonal offers a full body workout in a high tech, space saving package. This all-in-one home gym has adaptive workouts that will adjust to your strength and fitness level. It also offers form guidance to make sure you are performing the exercises correctly, and dynamic weight modes that automatically adjust to your current strength mid-workout. Right now, you can get $500 off of your purchase, plus an extra $200 off when you use our exclusive code SISP423BFQ.
Tempo Fitness: Tempo Studio Pro on sale for $1,800 in 2022
Tempo Fitness is designed to make a home workout accessible even in small spaces. The brand offers three options: Tempo Core—workouts through the app paired with smart dumbbells, Tempo Move—a compact storage container with multiple plates and adjustable dumbbells and Tempo Studio—a freestanding frame with storage for included fitness equipment and a large screen. Last year, select retailers offered the Tempo Studio Pro for $1,800—stay tuned for this year’s deal.
BowFlex: Get up to $600 off select items, and free shipping with every order
Though Bowflex started with the original Bowflex machine, they now manufacture everything from complete home gym machines to treadmills, bikes, ellipticals, and free-weights. For their 2023 Black Friday sale, they are offering up to $600 off their fitness equipment. Their biggest sales are on the BowFlex Max Total 16, BowFlex SelectTech 1090 Dumbbells, BowFlex Xtreme 2 SE, and BowFlex Revolution. Early Access Deals run from 11/1–11/18. To get in on the deals, sign-up to join BowFlex’s email list.
Future: Get your first month for 50% off
Future is a personal training app that comes with custom made training plans and audio coaching. It pairs with most common fitness wearables and popular mobile devices, and gives you insights into detailed biometrics, with a direct line to chat with coaches. Right now you can get your first month for 50% off, and if you don’t love it, get a free refund for 30 days.
TRX: Get 25% off sitewide
The TRX Suspension Trainer is easily recognizable by its distinct yellow straps and is used by pro athletes, military members and at-home fitness lovers worldwide. This small set of resistance bands packs a big punch—it’s a solid piece of fitness equipment that can be used in both commercial and home gyms for targeting various muscle groups using nothing but your body weight for resistance. Ready to up your strength training game without taking up any space? Grab these bands on sale today!
LifePro Adjustable Dumbbells: Save 19%
With over 1,500 reviews and 4.6 stars, these LifePro adjustable dumbbells are clearly a fan-favorite budget option for home gyms and small spaces. Upgrade your budget home gym up to 50 pounds of adjustable weight.
Peloton Guide: Save 51%
The Peloton Guide is an AI powered personal training device that counts your reps, sets target goals and tracks the weight you lift so you can improve in the comfort of your home. You can also work on your form in real time when used alongside Peloton strength classes.
Peloton Dumbbells: 30% off
Super durable, grippy and corrosion resistant, the Peloton Dumbbells are a great addition to any home gym. The square heads are also designed to fit in your palms for goblet exercises and give you more stability for pushups.
Veick Resistance Bands: 21% off
This set of resistance bands comes with five bands ranging from 10–50 pounds, with two handles, a door strap, carrying bag and ankle straps. These are great for at-home, full-body strength workouts, and are currently on sale on Amazon for 21% off.
Dumoyi Smart Weighted Hula Hoop: 15% off (plus an additional 40% off with coupon)
A fun and effective way to train your core muscles (trendy thanks to TikTok), this weighted hula hoop is adjustable to waist size and has a shock absorbing layer that keeps your core comfy. Want to give it a try but not sure? You can save big on Amazon thanks to their early Black Friday deals.
Flybird Fitness: Save 40% with code BFAFF40
Flybird Fitness offers quality fitness products like weights, benches, punching bags, cardio machines and more. For Black Friday, you can take 40% off any item on the website with code BFAFF40.
Bala: Save 30% on everything with code PLAYDAY30
Bala, the creators of fan-favorite Bala Bangles, carry chic workout accessories like yoga mats, towels, hand weights and more to make your workouts more fun and aesthetically pleasing, is having a huge sale this Black Friday. Customers can use code PLAYDAY30 at checkout to take 30 percent off anything on the website during the Black Friday sale.
Black Friday Wearable Deals
SI + Whoop
Whoop: Big savings for Black Friday
The Whoop 4.0 wearable helps you get an in-depth look at your training, health and fitness through biometric marker tracking. You can pair the device with an app to help you track health trends on both a day-to-day basis and over long periods of time. Right now, you can get a 12-month membership for $199 (regularly $239), a 24-month membership for $349 (regularly $399), 40% off apparel, 30% off Luxe and Whoop Your Way bands, 20% off all other Whoop bands and 25% off sleep accessories during Whoop’s Black Friday sale.
Apple Watch Series 9: Save up to 21%
If you already have an iPhone and are looking to get an Apple Watch to up your fitness game with training programs, such as Apple Fitness+, this is the perfect time to splurge. Right now, you can save up to 21% (and get Apple Care+) on the Apple Watch Series 9.
Ōura: Save $100 on any Oura Ring
The Ōura Ring is a sleek and high-tech sleep tracker in one small, unassuming package. Right now, you can get $100 off any Ōura Ring this Black Friday (nearly 25% off depending on which model you select). Save big on the gift of comprehensive sleep, recovery and fitness tracking for you or your loved one.
Black Friday Fitness Deals FAQs
Is Black Friday or Cyber Monday better to buy fitness equipment?
Both Black Friday and Cyber Monday have excellent deals on fitness equipment. Though brands may have different offerings on both, it’s best to check out both days to get the best deals, and snag some good ones when you have the chance.
Do dumbbells go on sale on Black Friday?
Yes, many brands will have dumbbell sales on Black Friday.
Do treadmills go on sale on Black Friday?
Yes, most brands that carry treadmills will offer some sort of deals on treadmills on Black Friday.
How do I find the best Black Friday/Cyber Monday fitness deals?
While you can certainly scour the internet on your own, it’s often easier to check out deal roundups like this one to get all of the best deals in one place. Keep checking back here as we will update as more deals roll in.
