Washington Redskins president and general manager Bruce Allen said that the team's attempt to use #RedskinsPride to communicate with U.S. Senate Majority Leader Harry Reid (D-Nev.), who wants the team to change its name, was a success.
Last week, on the Redskins Twitter account, the team wanted fans to express support for the name, which has been in existence since 1932.
Instead, a number of fans took the opportunity to blast the team on the nickname, which has been called racist by members of the Oneida Nation, politicians and others. Reid said Snyder should ''do what is morally right'' and change the name.
Redskins owner Daniel Snyder has said he isn't going to change the name, despite the backlash. Allen claimed that the hashtag was a success:
“The social media is the way people get information now, and our fans have spoken very loudly in support of what we’ve been doing,” Allen said to the Washington Post. “We got a very good response from our fans.
“Thousands of our fans responded, including hundreds of Native Americans, saying we are their favorite team. I do think that’s the message we’ve been hearing.”