The One Piece Card Phenomenon and Understanding the Hype

The Global Craze of One Piece and how the cards are exploding in popularity.
Monkey D. Luffy from One Piece.
Monkey D. Luffy from One Piece. | Robert Deutsch / USA TODAY NETWORK

You've probably heard by now of the global craze around anything One Piece - posters, shirts - you name it, the western world is now firmly in the grip of what has been well known in Japan for years. There's several reasons why the anime series and its characters have resonated with audiences around the world - and how that recent history affects the current state of the card game and its highly sought after cards as collectibles. The One Piece market has come a long way since its start back in 1997 and we've arrived at the point where professional as well as university sports teams are handing out special One Piece cards to their fans and causing a near-riot.

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ONE PIECE PROMO 2022-2024 MONKEY D. LUFFY

Monkey D. Luffy Card
2022-2024 Monkey D. Luffy One Piece Promo | CardLadder

Eagle-eyed collectors may have noticed this character on a Macy's Thanksgiving Day balloon back in 2023. Monkey D. Luffy is the central character of the One Piece series and therefore one of the most collected. This card seen above was a promo given out at special tournaments and is seen as one of the grail cards. A copy in top condition goes for over $50,000.

ONE PIECE CS 1ST ANNIVERSARY SET 2024 NAMI

Nami One Piece card
2024 Nami One Piece | CardLadder

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Nami is the resident navigator of the Pirate squad - the centerpiece of the show. Her cards are also highly sought after. One reason the cards are so highly valued by collectors is the good playability of the card game itself - another reason is the quality of the cards and the artwork. The card above will run around $20,000.

ONE PIECE PROMO 2022-2023 RORONOA ZORO

Zoro One Piece card
2022-2023 Zoro One Piece | CardLadder

Roronoa Zoro, or "Pirate Hunter" is Luffy's right-hand man and a former bounty hunter, thereby making him a key factor in the Straw Hat Pirate gang. His card seen here was a promotional card given out at a tournament, making this one hard to come by. This card sold in 2024 for $21,600.

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Brian Hough
BRIAN HOUGH

Brian Hough became a fan of the hobby by opening packs of 1986 Donruss and 1987 Topps baseball with his dad and little brother. He has been writing about the collectibles industry for years, initially as a price guide editor for Tuff Stuff Magazine, which was a monthly sports magazine focused on sports cards and collectibles, particularly known for its price guides and checklists, that initially launched in April 1984.