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The University of Wisconsin will be ending its longtime partnership with Adidas and signing a 10-year deal to make Under Armour its official outfitter.

By SI Wire
October 08, 2015

The University of Wisconsin’s longtime partnership with Adidas is coming to an end, and the school could possibly sign a 10-year deal to make Under Armour its official outfitter, reports Jeff Potrykus of the Milwaukee Journal Sentinel.

The Board of Regents of the University of Wisconsin System is scheduled to vote on the proposed partnership Friday.

Wisconsin is currently signed to a five-year deal with Adidas that is set to expire June 30, 2016. The Badgers have been partnered with the German company since 2001.

A spokeswoman for Adidas said the company did not renew its deal with Wisconsin, according to The Wall Street Journal. “We evaluate our partnerships and investments to ensure they provide a high value to our brand,” spokeswoman Maria Culp said, adding that Adidas “will continue to build partnerships with universities that inspire young athletes by reflecting creativity, innovation and a high performance culture.”

Under the new deal, Wisconsin will receive $4 million in annual cash contributions from Under Armour. The current Adidas deal has varied between $750,000 and $800,000 over the last three years.

Under Armour will give Wisconsin $3.3 million in products during the first year of deal.

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