Auburn Announces A New Apparel Partnership with Nike

The Auburn Tigers will have a new apparel partner starting in July 2025.

The Auburn Tigers will have a new apparel partner in the near future.

On Tuesday, Auburn announced that their new apparel partner will be with Nike. Auburn was previously with Under Armour for 18 years.

There has been a lot of chatter over the past few weeks about a potential new apparel partner coming soon, it is now confirmed that Auburn will be a Nike school starting in July of 2025.

“We are excited to enter this new partnership with Nike, a brand that consistently champions athletes and sport around the world," Auburn Athletic Director John Cohen said in a release from the program. "We are appreciative of their strong support throughout this process. We believe that our 10-year agreement, beginning in July 2025, will continue to elevate Auburn and best serve our student-athletes and our university moving forward.”

 Nike will now make and supply fan gear, coach's gear, and become the official apparel partner of the Auburn tigers.

“We are also grateful to Kevin Plank and Under Armour for their 18 years of valued partnership in growing the Auburn brand and serving our student athletes, coaches, and fans," Cohen said. "We look forward to the opportunity to celebrate this relationship throughout the final year ahead.”

Different Auburn head coaches have been asked about how different apparel sponsors would impact recruiting and the overall production of their sport, and most have dismissed any sort of competitive change publicly. Regardless, the Auburn Tigers will be making the change to Nike in July of 2025, just over a year away.