Social Media Reacts to BYU's Groundbreaking Deal with Built Bar

The video of BYU announcing their partnership with Built Bar has gone viral on social media

On Thursday, BYU entered an agreement with Built Bar "to support the Cougar football program, while also pioneering separate innovative multi-year NIL agreements with individual members of the football team."

The agreement included "compensation to all members of the team, including compensation to all walk-on players in the amount comparable to the costs of tuition for the academic year."

Since the announcement on Thursday morning, the video has gone viral on social media. As of the time of this article, the video has 825k views on Twitter, and it has gained over 300k views over the past two hours. Below are the best social media reactions to BYU's groundbreaking deal with Built Bar.

National Analysts

THIS is INCREDIBLE!!!
Watch this video!!! https://t.co/S95s3YaYJn

— Kirk Herbstreit (@KirkHerbstreit) August 12, 2021

Today, two companies - Built and Walk-On’s restaurant - have announced deals providing NIL opportunities for walk-on players.

Something that so many thought would ruin college sports is already bringing positive change. https://t.co/Mk47hKaY9F

— Ross Dellenger (@RossDellenger) August 12, 2021

"Today, two companies - Built and Walk-On’s restaurant - have announced deals providing NIL opportunities for walk-on players. Something that so many thought would ruin college sports is already bringing positive change." - Sports Illustrated national analyst Ross Dellenger

Someone asked us on The Audible this week if a company might use NIL to pay a team’s walk ons, and we said, no, that’s completely unrealistic.

… Well, a local protein bar company is doing just that at BYU. https://t.co/SVMFRl1Jqz

— Stewart Mandel (@slmandel) August 12, 2021

Tuition covered for all 36 #BYU walk-ons from agreements with Built Brands protein bar company. Fun scene in Provo. https://t.co/2hxsgIKf6e

— Adam Rittenberg (@ESPNRittenberg) August 12, 2021

Just watch and enjoy!!!!!!!!’ So awesome!!! https://t.co/kCyeYKfccP

— David Pollack (@davidpollack47) August 12, 2021

"Just watch and enjoy!!!! So Awesome!!!" - ESPN college football analyst David Pollack

These won't soon get old https://t.co/6t6JhXpgQE

— John Garcia, Jr. (@JohnGarcia_Jr) August 12, 2021

As a former walk-on, this means everything! https://t.co/tmkODc0MnJ

— Todd McShay (@McShay13) August 12, 2021

Amazing investment. So coo! @BYUfootball https://t.co/Rso2RRvZow

— Holly Rowe (@sportsiren) August 12, 2021

Built Bar is paying the tuition of all 36 @BYUfootball walk-ons

Incredible 🙏

https://t.co/zCeOt2BLvt

— PFF College (@PFF_College) August 12, 2021

One of the best NIL deals you'll see.

Utah-based Built Bar will pay the tuition of all 36 walk-ons with @BYUfootball.https://t.co/mG8clWwpVF

— Front Office Sports (@FOS) August 12, 2021

Current and Former Players Weigh In

(@bar_built)🤟🏾Paying for 36 walk-ons to have scholarships👀❤️❤️❤️

That’s all love & unbelievably life changing❤️❤️❤️ https://t.co/cefOm7rw2G

— Ross Apo🇹🇴 (@RossApoWR_EZ) August 12, 2021

I cannot thank @bar_built and @BYUfootball enough! Such a wonderful program to be a part of!! https://t.co/7hiBCdSny0

— JT Gentry (@jt_gentry) August 12, 2021

"I cannot thank [Built Bar] and [BYU Football] enough! Such a wonderful program to be a part of!!" - BYU offensive lineman JT Gentry

Teared up seeing everyone get out on scholarship. Love my brothers and so happy for them! Thank you BUILT BAR and @BYUfootball https://t.co/KyYBQ2Fj1U

— malik moore (@malik9moore) August 12, 2021

Humbled & Grateful! Truly a blessing to be a part of this program!🤙🔵⚪️ @BYUfootball @bar_built https://t.co/r4QHCGXLTt

— Benjamin Ward (@Ben34Ward) August 12, 2021

What an honor and a privilege to be part of a team, school, and brotherhood that is worthy of such thoughtful and powerful partnerships. Thank you for investing in all of us as we invest in our shared love and commitment to #BYUFootball @bar_built @BYUfootball https://t.co/9aHD1PfWs7

— Tanner Wall (@YsTanman11) August 12, 2021

"What an honor and a privilege to be part of a team, school, and brotherhood that is worthy of such thoughtful and powerful partnerships. Thank you for investing in all of us as we invest in our shared love and commitment to BYU Football." - BYU wide receiver Tanner Wall

Every single walk-on on scholarship!!Wow, this is what it’s all about, making dreams come true! much love and respect for @bar_built and @BYUfootball 🤟🏽🤍 https://t.co/M3Qo0nnamM

— Corbin Kaufusi (@CorbinKaufusi) August 12, 2021

ENTIRE TEAM IS ON SCHOLARSHIP! No place like BYU💙 https://t.co/ML7hDF3YgD

— Chazyboy (@chazahyou3) August 12, 2021

"ENTIRE TEAM IS ON SCHOLARSHIP! No place like BYU" - BYU safety Chaz Ah You

An emotional meeting today.. HUGE thank you to @bar_built for taking care of my brothers! WE ALL EAT! 🥺💛✊🏽

SCHOLLY LOLLY #GoCougs https://t.co/K7PTUDEGFI

— Lorenzo Fauatea 🇼🇸 (@renzo55_) August 12, 2021

This shows why BYU is unique and one of the best places for college athletics! Huge shoutout to @bar_built for making this possible and helping build the amazing culture we’re creating here! https://t.co/ChYB4bpKiQ

— Tysen lewis (@bigtlew72) August 12, 2021

s/o to the great walk-ons I had as teammates. This is such a blessing for those kids who bet on themselves to go to BYU. https://t.co/11HLZu6avQ

— Uzui Lapuaho (@ULapuaho) August 12, 2021

All 36 WALK-ONS GETTING THEIR TUITION PAID FOR! THIS IS HUGE! https://t.co/oP9C990TgV

— Benjamin Criddle (@CriddleBenjamin) August 12, 2021

Beyond humbled, a lot of soul searching last two years, a lot of unexplained lows, Thank God for sending the right people around me @Tritonfootball for never stop speaking of me, @kalanifsitake Coach, my family loves you, I’m speechless @CoachRoderick You believed in me, Let’s Go https://t.co/s5y0PnfNNt

— Nick Billoups (@_nickbilloups) August 12, 2021