Duke Basketball Calls Attention to 'Brightest Lights, Biggest Stage'

Yet again, Duke basketball is drawing the highest TV viewership.

Jan 10, 2026; Durham, North Carolina, USA; Duke Blue Devils forward Isaiah Evans (3) reacts after hitting a three-pointer during the second half against the Southern Methodist Mustangs at Cameron Indoor Stadium. Mandatory Credit: Rob Kinnan-Imagn Images | Rob Kinnan-Imagn Images

Duke basketball ratings haven't skipped a beat in the Jon Scheyer era. And that includes this, his fourth season, as the No. 6-ranked Blue Devils (15-1, 4-0 ACC) have performed quite well across a schedule packed with high-profile bouts, posting a 6-1 record against ranked-at-the-time opponents behind freshman power forward's Cameron Boozer consistent stardom, sophomore wing Isaiah Evan's 3-point shows, and the supporting cast's counted-on clutch efforts on both ends of the floor.

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On Monday evening, as the Blue Devils were en route to California for a two-game road trip in the state, which tips off against the unranked Cal Golden Bears (13-4, 1-3 ACC) in Haas Pavilion at 11 p.m. ET Wednesday (ACC Network), the Duke basketball social media team reminded folks of "The Duke Effect" by posting the following hype-recap video with a "brightest lights, biggest stage" caption:

brightest lights, biggest stage pic.twitter.com/ShFtvi0k9G

— Duke Men’s Basketball (@DukeMBB) January 13, 2026

Per the graphic framing the video, Duke basketball attracted 1.928 billion viewing minutes from the start of its 2025-26 campaign through the end of December.

That mark and the TV viewership of 14.2 million put Scheyer's bunch on top in the country when it comes to which teams the public is tuning in to watch the most this season.

Dec 2, 2025; Durham, North Carolina, USA; Duke Blue Devils head coach Jon Scheyer directs his team during the first half against the Florida Gators at Cameron Indoor Stadium. Mandatory Credit: Rob Kinnan-Imagn Images | Rob Kinnan-Imagn Images

The next two on the list are the now-No. 12 Michigan State Spartans (13.4 million viewership, 1.692 billion minutes), who fell to Duke at home, 66-60, on Dec. 6, and the No. 14 UNC Tar Heels (12.4 million viewership, 1.52 billion minutes), who will host the Blue Devils in Chapel Hill on Saturday, Feb. 7, before again facing their archrivals exactly one month later in Durham, both squads' regular-season finale.

After squaring off against the Golden Bears this week, the Blue Devils will stay put in the Golden State while having a few days to prepare for their road test versus the unranked Stanford Cardinal (13-4, 2-2 ACC) in Maples Pavilion at 6 p.m. ET Saturday (ACC Network).

Brought the juice to the bay pic.twitter.com/YH3RkOkQhC

— Duke Men’s Basketball (@DukeMBB) January 14, 2026

Duke then doesn't play again until welcoming the unranked Wake Forest Demon Deacons (10-7, 1-3 ACC) to Cameron Indoor Stadium on Saturday, Jan. 24, at 5:45 p.m. ET (The CW Network).

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