Georgia running back Kendall Milton has announced he will open his own brand on July 1 at midnight, the first day the NIL takes effect.
The brand is known as KM2 and will reportedly contain several items. Fans should expect merchandise, signed memorabilia and more from KM2.
Milton is one of the first college athletes to announce plans in response to the NIL. Milton is not the only Bulldogs player that is planning to open his own brand. Sources indicate that linebacker Smael Mondon has aspirations of starting his own clothing brand.
Milton has enough notoriety to make significant money off his name, but by starting his own brand, he gets to control a large portion of the revenue that comes into KM2.
He has not announced the specifics of the brand, but it is a safe assumption he will be selling clothing and signed items, among other things.
Milton will still keep his endorsement opportunities open. On June 25, he posted a statement saying that he is open to all business inquires starting on July 1.
The NIL is ushering in a new age of college football. Quarterbacks and star edge rushers will be littered with national offers. Other players will have to figure out how to capitalize off their names. Milton has set the example by controlling his own market in this space.
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