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Barry Switzer's NIL Collective Signs Oklahoma Women's Basketball Team to NIL Deals

After signing an NIL deal on Monday, Oklahoma's entire women's basketball team is now part of the 1Oklahoma collective.
Ross Lovelace|
Barry Switzer's NIL Collective Signs Oklahoma Women's Basketball Team to NIL Deals
Barry Switzer's NIL Collective Signs Oklahoma Women's Basketball Team to NIL Deals

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Oklahoma Sooners

College basketball is in full swing and the No. 15 Oklahoma Sooners are having serious success on the court. 

On Monday, the team found success off the court too, inking an NIL deal for the entire squad.

1Oklahoma, a collective founded by legendary OU football coach Barry Switzer and a group of businessmen, has signed the whole team to NIL deals. In a landscape of multiple markets fighting for NIL leverage in Oklahoma, signing the entire women's basketball team is certainly big news.

Senior guard Taylor Robertson helped publicize the official deal, tweeting "So proud to be a part of the 1Oklahoma NIL Collective. The entire team just signed on and they're doing great work in the State with local non-profit partnerships."

According to the NIL collective's website, 1Oklahoma stands as a "non-profit organization committed to serving some of the most impactful charities in the state of Oklahoma through the Name, Image, and Likeness (NIL) of OU student athletes." The site also mentions 1Oklahoma is the only NIL-approved sponsor for The University of Oklahoma.

The group, founded by Switzer, works with other non-profit organizations around the state. The collective started off with the addition of several Oklahoma football players, later expanding to softball, and now women's basketball.

Jennie Baranczyk's No. 15 ranked Sooners (20-4, 10-3 Big 12) return action to face Texas Tech (16-9, 4-8) at 6 p.m. Wednesday in Norman.

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Ross Lovelace
ROSS LOVELACE

Ross has covered the Oklahoma City Thunder and the Oklahoma Sooners since 2018. He's made guest appearances on various radio stations and the Sooners On SI podcast. Ross enjoys public speaking and has done so at multiple churches and high schools across the OKC metro area. In addition to writing, Ross has been the Play-by-Play announcer for Crossings’ basketball and football programs since 2020. In high school, Ross started with Thunder Digest, where he discovered his passion for writing. From there, he worked for the OU Daily as a women's basketball reporter and worked for Sooners On SI and Thunder On SI. Ross holds a bachelor's degree in Public Relations and a minor in Communication from the University of Oklahoma. Born and raised in Oklahoma City, Ross played basketball and wrote for his own Thunder blog at Crossings High School in OKC. He enjoys reading, New York Jets football and a week at the beach. Ross and his wife live in New Orleans, where he is a Marketing and Volunteer Coordinator at the Greater New Orleans Sports Foundation and the New Orleans Super Bowl Host Committee. His Twitter handle is @Rosslovelace.

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