Purdue Leads in Sales at NIL Store for 5th Consecutive Month

Purdue continues to see tremendous success on the NIL market. According to the NIL Store, Purdue was the leader in sales for the month of March, marking the fifth consecutive month in which it has ranked as the No. 1 selling team.
The NIL Store released its top-10 results for the month of March recently. Purdue was, once again, at the top of the list. A total of four teams from the Big Ten landed in the top-10 for sales: Illinois (No. 2), Iowa (No. 7) and Nebraska (No. 9).
Here's the complete top-10 for March, per the NIL Store:
- Purdue Boilermakers
- Illinois Fighting Illini
- Marquette Golden Eagles
- UConn Huskies
- Duke Blue Devils
- LSU Tigers
- Iowa Hawkeyes
- North Carolina Tar Heels
- Nebraska Cornhuskers
- Duquesne Dukes
Top-Selling #NIL Schools from March!
— The NIL Store (@nil_store) April 3, 2024
1. @PurdueNILStore (5 straight months)
2. @illinistore
3. @marquettestore
4. @UConnNILStore
5. @DukeNILStore
6. @LSUNILStore
7. @IowaNILStore
8. @uncnilstore
9. @HuskersNILStore
10. @DukesNILStore
➡️ https://t.co/67cKgFt0Ad pic.twitter.com/sfNV8aVFAK
The NIL Store works with nearly 60 schools and continues to grow. The fact that Purdue has maintained its top spot for essentially the entire college basketball season is an impressive feat, especailly with some of the brands included.
Will the trend continue for the Boilermakers in April? Purdue punched its first Final Four ticket since 1980 and is looking to win its first ever NCAA Tournament national championship. That would certainly generate plenty of interest in more merchandise for the month.
The four teams competing in this year's men's Final Four include Purdue, UConn, Alabama and North Carolina State. In the women's tournament, Iowa, UConn, North Carolina State and South Carolina reached the Final Four.
Related stories on Purdue basketball
- LEBRON JAMES SHOUTS OUT ZACH EDEY: While talking about the star power in men's and women's college basketball, NBA superstar LeBron James gave a shoutout to Purdue center Zach Edey. CLICK HERE
- PAINTER SAYS PURDUE STILL KEADY'S PROGRAM: Matt Painter and Gene Keady shared a special moment on the floor after Sunday's win over Tennessee. Although Painter has run the show for two decades, he still says Purdue is Keady's program. CLICK HERE
- MATT PAINTER TALKS CHALLENGES VS. N.C. STATE: The Boilermakers will have their hands full in Saturday's Final Four matchup against N.C. State. Here's what Matt Painter had to say about Purdue's next opponent. CLICK HERE

Dustin Schutte is the publisher of Purdue Boilermakers on SI and has spent more than a decade working in sports journalism. His career began in 2013, when he covered Big Ten football. He remained in that role for eight years before working at On SI to cover the Boilermakers. Dustin graduated from Manchester University in Indiana in 2010, where he played for the men's tennis team.
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