Longhorns Country

Longhorns Announce Partnership with Legendary Texas Bootmaker Lucchese

Lucchese now becomes the "Official Boot" of Texas Longhorns Athletics.
Zach Dimmitt|
courtesy of Lucchese

In this story:

Texas Longhorns

Legendary Texas footwear meets the Texas Longhorns. 

University of Texas Athletics and Lucchese, a historic 140-year-old bootmaker and Western lifestyle fashion brand, announced a major partnership Tuesday that will make Lucchese the "Official Boot" of Longhorn Athletics. 

The three-year partnership will have an expansion reach at home games at UT Austin while being a major presence of the fan's game-day experience. 

Lucchese will also have exclusive promotional rights and head coach partnerships, per release. 

Along with the Longhorns, Lucchese announced another "Texas-sized" partnership with the Texas A&M Aggies, as the brand now creates an unprecedented reach across two of the top collegiate sporting brands in the Lone Star State.

“Aligning with Texas Athletics and Texas A&M Athletics was a fitting move for our brand,” Lucchese President Doug Kindy said in a release. “These brands are deeply rooted in the Lone Star State’s history and are a big part of what makes Texas, Texas. At Lucchese, we share similar values with these programs. We instill the passion and knowledge of our strong heritage in our team members, which builds on the character and craftsmanship of our legendary handmade boots.”

Per release, Lucchese will "deploy game day activations inside DKR-Texas Memorial Stadium club areas. They will also receive a display on BEVO Blvd where they can host fan activities, giveaways and parade watch parties when the team enters the stadium down the boulevard." 

When Texas Basketball begins the 2022-23 season at the new Moody Center, the Lucchese name will be on both basket goal arms during regular-season games for both the men's and women's teams. 

Take a look at Longhorns head football coach Steve Sarkisian rocking his new Lucchese-made boots.

You can follow Zach Dimmitt on Twitter at @ZachDimmitt7

Want the latest in breaking news and insider information on the Longhorns? Click Here

Want to join in on the discussion? Click here to become a member of the Longhorns Country message board community today!

Follow Longhorns Country on Twitter and Facebook.

Make sure to subscribe to the Longhorns Country Podcast today! Click here To Listen.

Published
Zach Dimmitt
ZACH DIMMITT

Zach Dimmitt is the Deputy Editor for Texas Longhorns On SI and Texas A&M Aggies On SI. He also contributes as a writer for the On SI channels of the Oregon Ducks, Baltimore Ravens and Tennessee Titans. He was previously the editor-in-chief of Buffalo Bills on SI, Philadelphia Eagles on SI and Seattle Seahawks on SI. Born and raised in San Antonio, Texas, Dimmitt received his Bachelor’s Degree in journalism at the University of Texas at Austin in 2022. He originally started with SI’s Fan Nation network in 2021, providing extensive coverage of the NFL and NBA along with college football and basketball. In that time, Dimmitt has published thousands of stories and has reached millions of people across multiple fan bases. You can follow him on X at @ZachDimmitt7

Share on XFollow ZachDimmitt7
Home/News