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If you are a major college football program, and you are looking for ways to get both your team and your fans fired up for a big game, what would you do?

If it were me, I would scroll through my Rolodex  (does anyone even remember what a Rolodex is anymore?) and I would seek out a legendary product of the program and make a “sizzle reel” featuring him talking about what the university, the football program and the fans mean to him - and of course, what fires him up.

Of course he would need to be a former unanimous All-American player. And a 15 year NFL veteran. A multiple All-Pro selection, a multiple Pro Bowl selection, and the captain of a super bowl winning dynasty team. Fortunately for the University of Washington, they have one of those. His name is Lawyer Milloy. The people at the UW Athletic marketing and media department teamed up with Lawyer to create this “Hype” video that is now played on game day in Husky Stadium! If you can’t make it down to Husky Stadium on game day, click the twitter link below to watch the video and get hyped up in the comfort of your own home!

Go Dawgs!