WVU Launches NIL Store
In coordination with West Virginia University's INFLCR Exchange and powered by Campus Ink, the WVU Athletic Department announced the launch of the West Virginia NIL Store on Thursday. The site provides officially licensed merchandising opportunities for Mountaineer student-athletes.
The NIL Store has partnered with the Country Roads Trust, which will further extend earning opportunities for Mountaineer athletes via its collective program.
The NIL Store team handles all the creative, product creation, design, marketing, fulfillment and customer service for its student-athletes. Additionally, the NIL Store works directly with student-athletes to educate them on merchandising, marketing and sales trends to develop strategies for optimal success.
INFLCR partnered with WVU in 2020, marking its first college football collaboration. INFLCR is a Name, Image, & Likeness data service, which combines custom reporting with digital education and content consulting for student-athletes, coaches and the athletic program social media accounts.
The NIL Store network of schools with open stores include Illinois, Indiana, Purdue, LSU, Duke, Penn State, Missouri, Mississippi State, Maryland, Michigan State, Virginia Tech, Syracuse, UConn, Iowa State, Northwestern, Rutgers and more.
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