Always asks what it means to do something 'Like A Girl'

Always asks what it means to be "Like A Girl"?

What does it mean to do something "like a girl"? For far too long the phrase has been the punch line of weak joke, one that has negatively affected the confidence of young girls.

In an ad scheduled to air during Super Bowl XLIX on Sunday, Always asks adults and young girls themselves what the phrase means. The result is evidence that changing its meaning from an insult to inspiring is possible.

With more than 100 million expected viewers, the ultimate contest of the football season is a prime chance reach boys, girls, men and women and to change Like A Girl to the ultimate compliment.

• Devon and Leah Still wrote a children's book together

- Christopher Woody