HOKA Remastered Its Popular Running Shoes for Social Media

Over the past few years, running shoes have transcended tracks, treadmills, and roads. Now, athletes and fashionistas alike are wearing performance runners casually. It is not uncommon to see your most stylish friends wearing marathon shoes in their latest social media post.

HOKA, a brand beloved by runners, is jumping ahead of the trend by upgrading one of its most iconic running shoes in designs reverse-engineered to do numbers on your algorithm. On Thursday morning, HOKA launched the Mach Remastered, a performance running shoe built for speed and designed for your social media feed.

Shopping Information

A couple wears the HOKA Mach Remastered. — The HOKA Mach Remastered. | HOKA

Add us as a preferred source on Google

Beginning today, online shoppers can choose from ten colorways of the HOKA Mach Remastered for $145 in adult sizes at HOKA.com and at select retailers. Each shoe is designed in lifestyle friendly colorways that will pop off in your latest post.

The HOKA Mach Remastered is the model's sleekest iteration yet. It's built for speed but undeniably designed for the feed. Shockingly light with a translucent finish, the shoe brings HOKA's performance DNA into a modern lifestyle silhouette.

Designed for Social Media Feeds

Models wear the HOKA Mach Remastered. — The HOKA Mach Remastered. | HOKA

Put simply, it is made for those who are always first on emerging fashion trends and reflects how the brand is stepping fully into the fashion and style zeitgeist. But would be miss remiss if we did not tout its awesome performance technology.

The HOKA Mach Remastered is a speed trainer silhouette equipped with hypermodern materials. It contains everything from the airy, translucent ripstop to the no-sew, pressed film to a super-critically foamed midsole that's tapping into performance vis-tech while elevating it with considered details like metal eyelets and a raw-edge microfiber tongue.

Built for Speed

Models run in the HOKA Mach Remastered running shoes. — The HOKA Mach Remastered. | HOKA

Additional features include underlay reinforcement and high-frequency welded overlay (these shoes should not rip or tear on you). Meanwhile, 3D-printed HOKA branding and reflective laces provide the finishing touches to the trendy runners.

The performance model translates design cues from HOKA's fastest trainers into a fashion-forward build. Naturally, the brand launched the shoe alongside a stunning visual campaign that could easily influence your style mood board for the spring and summer.

Running Shoe Trends

All of the major footwear brands are racing to capitalize on the trend of meshy running shoes, but few (if any) are better-equipped to succeed in the style arms race than HOKA.

Spring is here, and now is the perfect time to invest in a pair of stylish running shoes. Stay locked into Sports Illustrated's Kicks On SI for all your footwear news from the running world and beyond.